Supply chains are a critical component in this era of disruption, and mastering supply chain operations gives a company in the consumer packaged goods industry a huge competitive advantage that can allow it to grow its brand. Supply chains are no longer perceived as cost centers, but as a major lever for developing new business opportunities and ensuring customer satisfaction.
Wipro’s Consumer Packaged Goods (CPG) practice enables enterprises to build resilient and optimized supply chains through our industry-specific digital transformations. With the analytics platforms we provide, organizations can gain valuable insights that strengthen decision-making and help them become more consumer-centric.
As consumer behavior changes constantly and technological developments accelerate, Wipro’s CPG solutions offer world-class domain expertise across the value chain, enabling businesses to adopt cutting-edge technology innovations that increase business value and enhance consumer experiences.
Wipro’s CPG solutions and consulting services allow our customers to receive a range of valuable benefits:
Wipro has led our clients’ value chain transformations and allowed them to stay current with industry trends such as digital supply chains, Industry 4.0, direct-to-consumer business models, and omnichannel experiences. Keeping the customer needs at the forefront, our global consumer goods consulting team delivers valuable results built on our advisory services and end-to-end project executions that leverage AI, automation, and the cloud. With our expertise, we enable companies to realize their hidden potential by delivering CPG solutions for implementing integrated strategies, digital transformations, and much more. We have also worked with Fortune 100 clients across various sectors, including apparel and fashion, food and beverages, home and personal care, and agriculture and tobacco.
Wipro’s CPG practice brings organizations up to speed by not only effectively managing their supply chain capabilities, but enhancing those capabilities through a consultative approach and thereby making companies more agile, flexible, and resilient to major disruptions.
Our industry consultants work with clients to adopt innovative consumer goods technology solutions to meet new consumer demands by:
Our client testimonies provide examples of our consumer goods consulting expertise in the areas of order planning and management, the optimization of distribution center (DC) operations, yard and transport management, and enterprise transformations focused around digitization, automation, analytics, and innovation. We are also strategic partners with industry-leading product and service vendors and have successfully completed several global programs dedicated to implementing, deploying, migrating, and supporting portfolios of state-of-the-art CPG solutions.
Wipro’s unique approach to partnering with our clients and identifying key areas of differentiation in their integrated digital supply chain transformation can help them develop a competitive edge and the ability to embrace changes quickly. By delivering IP solutions from conceptualization to execution, redefining go-to-market strategies, and leading customer workshops, we ensure our clients’ needs are fulfilled across the consumer goods and services value chain.
Our delivery excellence is driven by our centers of excellence (COEs) and the knowledge we’ve gained from previous engagements implementing best practices and collaborating in partner ecosystems. We regularly publish point-of-view articles and white papers that define our views on the market, the latest trends, and the future technology investments that will shape digital supply chain operations in the consumer packaged goods sector.
Wipro is the partner of choice in FOTL’s transformational journey, stabilizing their operating model and supporting every dollar they book.
In response to the ever-changing digital landscape, the consumer-packaged goods (CPG) industry has directed its focus to edge computing, a distributed IT architecture transforming how businesses process data.
Wipro Promax partnered with CUB to optimize their trade spend and build a foundation for their business transformation journey
Wipro built automated dashboard that helped customers monitor near real time order flow and reduced manual effort of Wipro support team
With significant cost pressures comes opportunity for more optimized revenue management.
The market leader in oral, personal, and homecare products wanted to develop capabilities to measure and optimize their trade promotion investments.
Promax Optimize enabled the world’s largest manufacturer of food products with predictive modeling and promotion optimization capabilities
Hear from Levi Strauss & Co. EVP and CFO Harmit Singh on how his organization continues to evolve their digital strategy through major transformations over the years
A true partner for digital transformation, learn how Wipro helped JTI implement a milestone program and reduce friction.
Levi Strauss & Co. provides best-in-class, brand-immersive, dynamic digital e-commerce and marketing experiences for wholesale customers.
In 2025, the Consumer Packaged Goods (CPG) industry is on the brink of a profound transformation.
As beauty companies seek to make their offerings more inclusive, many are turning to technology for help.
Customers of cosmetics and beauty products, particularly those in the prestige segment, anticipate a very high level of personalization, both in terms of products and services. Often, successful brands are the ones that offer their customers high-touch experiences.
Retailers attain the highest cloud-related revenue impact of any industry: 4.74% compared to 4.03% across respondents in all sectors
Global enterprises have faced ballooning logistics costs and immense supply chain complexities during the past several years.
Up until now, it paid to be the underdog. Startups, mostly digital natives born in the cloud, have garnered more than $329.5 billion in funding between 2020 and 2021. With their agility and massive war chest, digitally native brands have been threatening the market share of even the most established, well-funded companies.
In 2020, the pandemic rattled global supply chains
The transformation of gaming into a dominant social media platform has led to the rise of the metaverse.
The beauty industry was in a state of flux due to a multitude of factors such as a shift in the retail landscape to online, technology innovations like AI-ML, IoT, AR / VR, brands born digital first, ethical and sustainable ingredients, APAC as a growth engine for beauty industry, etc.
In the Consumer Goods (CG) industry, competition is primarily driven by brand recognition, product innovation, and price. Other aspects that are also critical for success include the ability to meet consumer preferences, product quality, and promotions.
India’s Consumer Goods industry is at an inflection point. While the heterogeneity and diversity in the Indian CPG market have always posed challenges, structural changes are creating tectonic shifts in market dynamics.
Now is the time for CPG manufacturers to become consumer-centric, and build a scalable, omni-channel presence with accelerated digital engagements.
The United States federal government has been in overdrive as of late
The market is seeing that the consumer brands are increasingly pivoting to Direct to Consumer (DTC) model. This is seeing increasing demand for distribution centers (DC's) to support online fulfillment.
Enabling the Apparel and Fashion Industry to transition to the Next-gen Digital World
Over the past two decades, there has been a steady rise in online traffic caused by consumers turning to the internet and social media to shop for everyday essentials, rather than brick-and-mortar stores.
Digital transformation is a term much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation
Consumer Goods Companies need to use Data Effectively to understand Consumers’ needs so they can Deliver on the Promise made to Consumers
The efficiency of the extended supply chain is dependent on a strong TPO module and the extent of its utilization
The smartphone or tablet you’re reading this blog on was, in all likelihood, assembled in an emerging market economy.
On the morning of June 24, 2016, residents of Great Britain woke up to the news that their country was going to leave the European Union, as a result of the Brexit referendum vote held the previous day
While conversing with a CPG Director at a POI event in Budapest, he mentioned how some 28 years ago, an article in the Harvard Business Review offered an assessment of the difficulties facing manufacturers in the fast-moving consumer goods sector.
Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.
Technology enablement plays a crucial role in tracking customer needs that are expressed through different channels; a platform based approach will help telcos improve customer satisfaction and thereby improve revenues. It’s time for telcos to relook at Service Assurance strategy.
Hyper-personalization can tailor marketing offers to what each customer wants via geolocation marketing, Smart segmentation and Smart referral that uses AI-driven algorithms to influence consumer behavior.
Over the past two decades, there’s been a steady rise in the volume of online traffic, caused by consumers turning to the internet and social media to shop online for everyday essentials without leaving their home.
Wipro’s Consumer Goods practice help its clients build great brands by connecting better with their customers in a digital world.
Wipro Promax Analytics Solutions (WPAS) is a leading provider of solutions and services for Trade Promotion Management and Optimization.
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