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< Consumer Packaged Goods

1:1 Shopper

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Our Expertise

Improve customer engagement and increase basket value with a mobile app
Global Consumer Goods (CG) clients are improving their competitive edge using Wipro’s 1:1 Shopper—a mobile app that puts the end customer in control by providing customized product information, special offers and coupons, etc. for online and in store use. The app leverages geo-spatial integration, social media feeds, sensors and analytics to build real time customer insights, turning customers into loyal brand ambassadors. Clients using the app monitor brand loyalty, usage trends and, importantly, increase basket value.

What we Think

1:1 Shopper

Analytics in Apparel and Fashion Industry

Enabling the Apparel and Fashion Industry to transition to the Next-gen Digital World
1:1 Shopper

Mobility - A Bridge between CG Companies and Retailers?

It makes business sense for consumer goods companies to interact with the retailer on a continuous basis: receiving and passing on information, collaborating to create demand and so on. Mobility has made this collaboration that much easier.

1:1 Shopper

Driving Customer Delight by Converging Consumer Insights and Delivery

Consumer Goods Companies need to use Data Effectively to understand Consumers’ needs so they can Deliver on the Promise made to Consumers
1:1 Shopper

New Playground for Global Fashion Players - China & India

As Western Markets are saturating, the Apparel & Footwear companies are renewing their focus on growth in emerging markets.

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