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< Consumer Packaged Goods

Food and Beverage

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Our Expertise

Create better F&B products and indulge customers with superior delivery at lowered costs
Wipro’s Food & Beverage (F&B) practice focuses on product innovation to meet rapidly changing consumer needs, revolutionary packaging for on-the-go consumption, and targeted one-on-one promotions using technology. Our F&B practice is a key element in clients being able to decode new sourcing, manufacturing, supply chain and marketing opportunities. 

Our Success Stories

Food and Beverage

F&B Major Juices Up Trade Promotion Program

Wipro helped a Leading beverage company slash its review and approval time for initiatives by 50% by integrating disparate trade promotion processes via Promax solution

What we Think

Food and Beverage

Digital Transformation

This POV by Hiral Chandrana, VP & Global Business Head for Consumer Goods at Wipro Limited talks about the Investment Strategies at the C-Level from the perspective of Digital Transformation in the consumer goods industry.

Food and Beverage

Digital Transformation: A CG Perspective

Digital transformation is a term much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation
Food and Beverage

Fast-tracking Next Generation Technologies Adoption

Business Agility Expectations redefining the need for tighter "Services Integration" in Consumer Goods Industries

Food and Beverage

The Impact of Direct to Customer on Consumer Goods Organizations

Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.

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