Create better F&B products and indulge customers with superior delivery at lowered costs
Wipro’s Food & Beverage (F&B) practice focuses on product innovation to meet rapidly changing consumer needs, revolutionary packaging for on-the-go consumption, and targeted one-on-one promotions using technology. Our F&B practice is a key element in clients being able to decode new sourcing, manufacturing, supply chain and marketing opportunities.
Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.
In order to achieve Customer centricity, Collaboration and Team work are key enablers. For Consumer Goods (CG) organizations, the eco system of partners, retailers, manufacturers need to align together to changing consumer needs and yet achieve their individual goals.