Digitize and Optimize your Trade Promotions with Wipro Promax
Trade spend is typically the second-largest expense item in the P&L statement of a consumer goods manufacturer, the first being cost of goods sold. Optimizing trade spend remains a challenge due to extrinsic factors such as intense competition, country-specific logistics, or regulatory compliance and intrinsic factors such as complexity in harmonizing data from multiple sources (ERP, POS data, syndicated data from Nielsen and others), obstacles in driving insights from pre- and post-promotion analysis or the innate struggles of collaboration between sales, marketing, finance and demand planning teams.
Wipro’s Promax suite of solutions for Trade Promotion Management and Optimization (TPM, TPO, or TPx) has evolved over three decades of our collaboration with global consumer goods (CG) manufacturers and retailers. Our data scientists and CG domain experts specialize in discovering relevant business insights from your data.
Wipro’s Promax customers have achieved immense improvements in returns over their trade investments including: enhanced sales and revenue growth; improved bottom line profitability by minimizing costs incurred and transformed consumer experience and improved customer loyalty.