Consumer Packaged Goods (CPG) Solutions | Consumer Goods and Services

Our Success Stories

Applications

Wipro supports Kellogg’s in migrating SAP workloads to AWS cloud

Wipro helped Kellogg’s in transforming its Europe SAP landscape to AWS cloud. SAP Upgrade project has provided Kellogg’s business a reliable and scalable infrastructure platform.

Consumer Packaged Goods

Making Trade Promotions More Effective for a British Personal Care Company

In the fast-moving consumer goods industry, trade promotions account for nearly 20% of total revenues (second only to cost of goods sold)

Consumer Packaged Goods

Fruit of the Loom: A transformational journey made easy with Wipro as a partner of choice!

Wipro is the partner of choice in FOTL’s transformational journey, stabilizing their operating model and supporting every dollar they book.

Levi Strauss & Co. Supercharge FP&A with Wipro Holmes

Levi Strauss & Co. leveraged Holmes to supercharge its revenue forecasting

What we Think

Consumer Packaged Goods

The customer of 2021: how has COVID-19 changed consumer expectations?

Srini Rajamani, senior vice-president & sector head – consumer and life sciences at Wipro Limited, discusses how customer expectations in 2021 have been shaped by COVID-19

The Changing Face of the Beauty Industry

The beauty industry was in a state of flux due to a multitude of factors such as a shift in the retail landscape to online, technology innovations like AI-ML, IoT, AR / VR, brands born digital first, ethical and sustainable ingredients, APAC as a growth engine for beauty industry, etc.

Consumer Packaged Goods

Preparing for the post-COVID-19 ‘new normal’: Considerations for CG product innovation

In the Consumer Goods (CG) industry, competition is primarily driven by brand recognition, product innovation, and price. Other aspects that are also critical for success include the ability to meet consumer preferences, product quality, and promotions.

Consumer Packaged Goods

The Next Wave of Direct-to-Consumer Startups Is Coming

Over the past two decades, there’s been a steady rise in the volume of online traffic, caused by consumers turning to the internet and social media to shop online for everyday essentials without leaving their home.