- A platform to support extensive data transformation requirements (syndicated data, retailer POS data, master data, and P&L inputs) with varying formats, hierarchy levels and frequency.
- Integration with existing trade promotion management system.
- Advanced machine learning framework based modeling capabilities.
- Pre-built templates to provide visibility to key KPI’s to support global design approach, yet have the ability to conﬁgure to meet marketc speciﬁc requirements.
Wipro’s Promax Optimize Solution
The client selected Promax Optimize and initiated their project with a global design workshop and subsequently deployed to four major countries. All major retailers and product categories were included in the scope of the project. The Promax Optimize solution provided our client the required data transformation and insight-driven planning capabilities required to drive proﬁtable growth. The Promax Optimize solution combines industry leading predictive modeling software
in a machine learning based framework.
The Wipro services team supported our client and provided the required assistance to address and overcome all the obstacles (people, tools, data, and process) to effective business transformation, and ensured a high level of user adoption.
- Simulate pricing and promotional tactics and review their impact on ﬁnancial and volumetric outcomes.
- Ability to predict retailers’ proﬁtability of promotions.
- Enable sales and other business users to increase proﬁtable revenue.
- Provide ROI analysis, incrementality analysis, causal analysis and cannibalization.
- Calculate proﬁt margin for retailers.
Wipro implemented the Promax Optimize solution in four countries for the customer and is in the process of extending the solution with more advanced capabilities and to additional geographies.
The initial business beneﬁts include: