Drive exceptional customer engagement with industry-leading innovation
In the race for increased customer attention and loyalty, leaders in the Consumer Packaged Goods (CPG) industry are investing in strategies and technologies that help them develop a deeper understanding of customers and build better one-on-one relationships with seamless anytime-anywhere engagement.
Wipro’s Consulting practice develops and executes unique strategies to help clients transform their operations to lead the market. Be it direct-to-consumer, integrated sales and marketing, or smart manufacturing and value chain optimization, we accelerate business value for our CPG clients.
Our approach includes defining and designing consumer journey maps, creating business process blueprints, leveraging smart manufacturing to build adaptability and flexibility into the process, and using digital tools to optimize value chains. We bring together accelerators, proprietary tools and frameworks, alliances and partnerships, and a rich startup ecosystem to bring cutting-edge innovation in the CPG industry to our clients.
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