Consumer Packaged Goods (CPG) Consulting Solution

What We Think

Analytics in Apparel and Fashion Industry

Enabling the Apparel and Fashion Industry to transition to the Next-gen Digital World

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Fast-tracking Next Generation Technologies Adoption

Business Agility Expectations redefining the need for tighter "Services Integration" in Consumer Goods Industries

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M&A in Consumer Goods

M&As are indicative of a larger trend sweeping business. M&A playbooks need to be designed such that they can handle different types and sizes of acquisitions.

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360 Degree View of the Customer: Mobility Unlocking the True Potential

A distiller of alcoholic beverages wants to leverage mobility for improving sales. The company decides to issue mobile coupons to their registered app users aged above 21 years.

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What We Think

Driving Customer Delight by Converging Consumer Insights and Delivery

Consumer Goods Companies need to use Data Effectively to understand Consumers’ needs so they can Deliver on the Promise made to Consumers

Digital Transformation: A CG Perspective

Digital transformation is a term much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation

Mobility Impact across the Food Value Chain

Mobile technologies growing at a faster pace in developing nations than in developed ones has the capability to create impact across value chain from demand sensing, yield management, processing and all the way to distribution into retail.

Building Data Value Chains: Agribusiness and Food Companies

Managing data generated in agribusiness can be challenging, but there are many benefits of tracking this data across the value chain in delivering critical business insights.

Connected Value Chain: A Panacea for Consumer Goods Companies

Digital Channel has transformed the Consumer Industry to new paradigm. Analysts predict that more than a billion middle income people will be added to the consumers’ list by 2020.

A Transformational Approach to Trade Promotion Management and Optimization

Consumer Goods (CG) companies face multiple business challenges including the explosion of shopping channels, balancing double-digit growth in emerging markets

Transforming Credit Management

Manufacturers conduct credit and financial risk analysis on their distributors for healthy cash flows and need to expand this analysis to cover credit extensions.

Incorporating Predictive Analytics

Trade promotions management is most commonly considered the ability to plan and track promotional events to ensure that the payments that are made to the trade are within the contractual, budgetary and policy constraints of the business.

Digital Transformation

This POV by Hiral Chandrana, VP & Global Business Head for Consumer Goods at Wipro Limited talks about the Investment Strategies at the C-Level from the perspective of Digital Transformation in the consumer goods industry.

Effective IT Integration Can Help Realize Full M&A Value

In this Knowledge@Wharton - CIO series paper, John A. Gigerich, VP and CIO, Europe, Kellog Company, talks about the criticality of IT integration to unlock the full potential of an M&A

The Future of Shopping

Successful companies will engage customers through “omnichannel” retailing: a mashup of digital and physical experiences.

Mobility - A Bridge between CG Companies and Retailers?

It makes business sense for consumer goods companies to interact with the retailer on a continuous basis: receiving and passing on information, collaborating to create demand and so on. Mobility has made this collaboration that much easier.

True or False

Companies are moving fast towards adoption of “best of breed” integrated trade promotion planning processes and solutions

New Playground for Global Fashion Players - China & India

As Western Markets are saturating, the Apparel & Footwear companies are renewing their focus on growth in emerging markets.

The Impact of Direct to Customer on Consumer Goods Organizations

Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.

The Collabration Paradigm

The CG space is witnessing a paradigm shift with emerging markets becoming all important.Today,the focus is not only on the consumer,but also on the entire value chain, and ranges from aspects related to the retailer and distributor to consumer intelligence, with technology as the transition enabler.

Collaboration and Team Work

In order to achieve Customer centricity, Collaboration and Team work are key enablers. For Consumer Goods (CG) organizations, the eco system of partners, retailers, manufacturers need to align together to changing consumer needs and yet achieve their individual goals.

Unlocking the Potential of Product Lifecycle Management

It is becoming increasingly important for food companies to look at minimizing food recalls

Big Data Across the Agriculture Value Chain

Across industries, Big Data has become a key enabler for growth. Myriad forms of data are enabling businesses today with analytics driven insights helping them understand and anticipate customer needs, understand new geographies and new customer segments.

Trade Promotion Effectiveness – a CFO/COO Charter?

Can the use of promotional funds be optimized using data and analytics? Can funds be moved to more reliable channels and product categories? Can actual results inch closer to planned results? Can sales incentives be tied with the success of specific promotional activities?

Digital Transformation: A CG Perspective

Digital transformation is a term much-used in corporate circles but ask what it means and each one has a different answer depending on their orientation

Unlocking the Potential of Product Lifecycle Management

It is becoming increasingly important for food companies to look at minimizing food recalls

Trade Promotion Optimization to Improve Supply Chain Efficiency

The efficiency of the extended supply chain is dependent on a strong TPO module and the extent of its utilization

Reimagining the new normal for CPGs post COVID-19

Now is the time for CPG manufacturers to become consumer-centric, and build a scalable, omni-channel presence with accelerated digital engagements.

Our Success Stories

F&B Major Juices Up Trade Promotion Program

Wipro helped a Leading beverage company slash its review and approval time for initiatives by 50% by integrating disparate trade promotion processes via Promax solution

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Top Personal Care Product Maker Takes Predictive Planning Route

Wipro Promax helped a leading personal care product manufacturer improve event ROI by 5% via accurate pre- and post-promotion analysis

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Cereal Maker Enters Whole New ‘Bowl’ Game with Integrated Supply Chain Model

Wipro helps a global food manufacturer achieve 20% increase in net sales volumes by implementing an integrated and tax-efficient Supply Chain Management hub via SAP Core rollouts.