Consumer Goods Companies need to use Data Effectively to understand Consumers’ needs so they can Deliver on the Promise made to Consumers
Mobile technologies growing at a faster pace in developing nations than in developed ones has the capability to create impact across value chain from demand sensing, yield management, processing and all the way to distribution into retail.
Managing data generated in agribusiness can be challenging, but there are many benefits of tracking this data across the value chain in delivering critical business insights.
Digital Channel has transformed the Consumer Industry to new paradigm. Analysts predict that more than a billion middle income people will be added to the consumers’ list by 2020.
Consumer Goods (CG) companies face multiple business challenges including the explosion of shopping channels, balancing double-digit growth in emerging markets
Trade promotions management is most commonly considered the ability to plan and track promotional events to ensure that the payments that are made to the trade are within the contractual, budgetary and policy constraints of the business.
This POV by Hiral Chandrana, VP & Global Business Head for Consumer Goods at Wipro Limited talks about the Investment Strategies at the C-Level from the perspective of Digital Transformation in the consumer goods industry.
In this Knowledge@Wharton - CIO series paper, John A. Gigerich, VP and CIO, Europe, Kellog Company, talks about the criticality of IT integration to unlock the full potential of an M&A
It makes business sense for consumer goods companies to interact with the retailer on a continuous basis: receiving and passing on information, collaborating to create demand and so on. Mobility has made this collaboration that much easier.
Control over deliveries has become exceedingly important since the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels are forcing Consumer Goods (CG) companies to work harder to get closer to their end-consumers and increase brand recall.
The CG space is witnessing a paradigm shift with emerging markets becoming all important.Today,the focus is not only on the consumer,but also on the entire value chain, and ranges from aspects related to the retailer and distributor to consumer intelligence, with technology as the transition enabler.
In order to achieve Customer centricity, Collaboration and Team work are key enablers. For Consumer Goods (CG) organizations, the eco system of partners, retailers, manufacturers need to align together to changing consumer needs and yet achieve their individual goals.
Across industries, Big Data has become a key enabler for growth. Myriad forms of data are enabling businesses today with analytics driven insights helping them understand and anticipate customer needs, understand new geographies and new customer segments.
Can the use of promotional funds be optimized using data and analytics? Can funds be moved to more reliable channels and product categories? Can actual results inch closer to planned results? Can sales incentives be tied with the success of specific promotional activities?
In the Consumer Goods (CG) industry, competition is primarily driven by brand recognition, product innovation, and price. Other aspects that are also critical for success include the ability to meet consumer preferences, product quality, and promotions.
The beauty industry was in a state of flux due to a multitude of factors such as a shift in the retail landscape to online, technology innovations like AI-ML, IoT, AR / VR, brands born digital first, ethical and sustainable ingredients, APAC as a growth engine for beauty industry, etc.
The market leader in oral, personal, and homecare products wanted to develop capabilities to measure and optimize their trade promotion investments.
Promax Optimize enabled the world’s largest manufacturer of food products with predictive modeling and promotion optimization capabilities
Carlton & United Breweries (CUB) is an iconic beer company founded in the mid-19th century in Australia. The company possesses a diverse portfolio of over 400 brands, and produces
In the fast-moving consumer goods industry, trade promotions account for nearly 20% of total revenues (second only to cost of goods sold)
In the food and beverage business, trade promotions are a critical driver of sales; planning, managing, and executing them successfully is vital part of the marketing mix. A leading food and beverage company based in Australia managed its trade promotion activities using spreadsheets and custom systems.
A leading chemical and cosmetics brand wanted to improve its on-shelf availability and reduce out-of-stock scenarios.