The digital consumer wants to use all available channels as they interact with the services of a brand. They want to move from channel to channel seamlessly without losing context. To cater to such customer demands, Wipro has created Digital Contact Center offering to build a futuristic omni-channel contact center with a personalized, seamless, secured, integrated, and unified customer experience powered by machine learning. Wipro's Digital Contact Center is powered by Amazon Connect, which adapts to customers' changing business needs. It provides a customized reporting framework with predictive and prescriptive insights that elevate customer experiences, improve employee engagement, and increase operational efficiency. The offering focuses on customer experience, provides consistent performance, and transforms the contact center from a managed model to a subscribed model with automated workflows.

Wipro has transformed the offering to an outcome-based BPaaS model wherein the customer need not worry about setup, deployment and pricing for individual components and can have the flexibility to select features and capabilities based on consumption-based pricing. Wipro BPaaS offering provides ready-to-use contact center solution and can cater to multiple customers simultaneously in a secure and cost-efficient model.