Wipro helped a leading network infrastructure solutions provider build a collaborative sales ecosystem through CRM innovation
The client offers leading network infrastructure solutions & intelligent software and has a comprehensive services practice for some of the largest and most sophisticated service providers, enterprises, governments, and research and education networks across the globe.
The Telecommunications equipment industry's customer base is highly diversified, ranging from commercial businesses to government customers. Though spending on telecom equipment is generally considered non-discretionary, many end-customers have delayed plans to upgrade their telecom systems or purchase products during an economic downturn. Since 2011, the demand for additional bandwidth has been the market’s underlying growth driver and is fueling the slow yet persistent growth in demand for new equipment from major players.
The client was running their global sales organization, with over 600 employees, on outdated systems. They needed a unified global CRM solution with end-to-end sales process automation that would:
The client leveraged Wipro’s strong process transformation expertise in CRM and end-to-end capabilities on Cloud. Wipro provided a comprehensive solution, from business process analysis and reengineering, to system implementation and post-production support. Based on a global CRM system built on Salesforce, the solution introduced:
Significant business benefits were realized through a unified CRM platform: