Wipro helped a leading network infrastructure solutions provider build a collaborative sales ecosystem through CRM innovation
The client offers leading network infrastructure solutions & intelligent software and has a comprehensive services practice for some of the largest and most sophisticated service providers, enterprises, governments, and research and education networks across the globe.
The Telecommunications equipment industry's customer base is highly diversified, ranging from commercial businesses to government customers. Though spending on telecom equipment is generally considered non-discretionary, many end-customers have delayed plans to upgrade their telecom systems or purchase products during an economic downturn. Since 2011, the demand for additional bandwidth has been the market’s underlying growth driver and is fueling the slow yet persistent growth in demand for new equipment from major players.
The client was running their global sales organization, with over 600 employees, on outdated systems. They needed a unified global CRM solution with end-to-end sales process automation that would:
- Provide visibility into sales operations: Help create effective global sales strategies
- Standardize processes: Eliminate instances of inaccurate sales information due to variability in sales processes globally
- Increase revenue opportunities: Minimize sales force turnover
- Improve sales productivity: Enable sales representative to spend more time selling rather than focusing on administration tasks