Client background
Client: An American multinational corporation
Industry: Technology
Products or services: Computer software
Area of operations: Worldwide
Number of employees: Over 10,000
Challenge
The client wanted to build a new contact information database (Person Master) to house, cleanse and maintain its ‘customer contact information’ in order to enable a 360-degree relation management experience for its sales, marketing and support teams. The client was experiencing the following challenges:
Solution
Wipro created a robust and highly scalable ‘Person Master’ contact intelligence data platform leveraging AWS API gateway on Azure Cloud with the following functionalities and improvements:
Business impact
With a new ‘Person Master’, the client can now manage and create high quality ‘customer contacts’ across all segments and geographies. They will be able to provide personalized, seamless and targeted marketing communication through uninterrupted contact data availability and deliver enhanced customer experiences. In addition, they will be able to classify and manage their customer contacts data as a ‘critical asset’, lower data maintenance costs and, create a stronger data pipeline.
Key benefits
“Wipro delivered a new ‘Person Master’ that provides high quality customer data and contacts for their sales and marketing teams, against stringent timelines. The engagement helped to bring a radical shift in managing contacts and increasing on-line conversions through targeted campaign management.”
- Ankit Ghosh Head – Cloud Transformation Solutions, Tech BU, Wipro