Wipro helped a leading healthcare and medical services company achieve 60% improvement in pipeline visibility through a scalable CRM solution
The client is a leading international healthcare, medical, and travel assistance and security services company that offers local expertise, preventive advice, and emergency assistance in more than 70 countries.
People today lead a fast-paced, hectic lifestyle. They need emergency medical and travel services to be available and easily accessible at all times, everywhere. For a timely and effective delivery of such critical services, medical service providers need a CRM system that can empower them to be nimble and responsive and help them understand their customers better.
With large volumes of customer and transactional data, the client was looking for a scalable CRM solution that would ensure data quality and integrity. The client operated in multiple geographies and required a single integrated CRM that would enable fast and secure access of customer data, remotely, for its distributed sales teams. The client was also looking to improve their pipeline management, for better and accurate forecasting and revenue analysis.
Wipro engaged with the client to address the gaps in their current CRM system and enable a smooth transition to Cloud CRM. Wipro implemented a Salesforce ‘Sales Cloud’ solution (including Account, Contact, Opportunity, Lead and Campaign modules). The CRM solution empowered sales representatives to access the application from remote systems without internet connectivity. The solution highlights include:
On The Cloud CRM system gave the client better visibility into their territory growth and customer segment across geographies, with added benefits such as:
The engagement enabled global standardization of the client’s sales processes by leveraging lead generation, qualification process and access to off-line data, all in a paperless environment. With more than 1300 client users across 68 countries using this salesforce.com CRM solution in a 24x7 environment, the migration enabled the client to shorten turnaround time and realize tangible benefits: