Wipro helped a leading global food company boost its online revenue by 20%

Client Background

The client is a US-based global food company which focuses on categories such as beverages, and soup & simple meals, with around 20,000 employees world-wide.

Industry Landscape

New product development, changes in customer demand patterns during holiday seasons and new markets call for alterations in business operations of the Food and Beverage (F&B) industry. Added to these are increasing regulatory challenges and complex supply chain processes for beefing-up sourcing and distribution. Thus, there is a growing need for the F&B industry to put in place a shared, on-demand, flexible cloud infrastructure to cater to unstable business demands.

The Opportunity

The client was looking to build its core business while expanding into new segments and geographies and needed a flexible infrastructure to support its online marketing campaigns and sales. The real challenge was to handle online business during peak discount and holiday seasons, while keeping CAPEX and infrastructure costs under check. There was need for a scalable infrastructure while retaining control on security protocols and ensuring regulatory compliance.

The client wanted to migrate their web hosting and data warehousing to a cloud environment, for which they were looking for a technology partner that could provide managed services.

Solution

As a business partner, Wipro engaged with the client to understand their challenges and developed a strategic roadmap to address their on-demand business needs. Leveraging top-level vendor partnerships and our cloud expertise, we recommended a Hybrid Cloud model and implemented it for the client’s online applications and provided comprehensive managed services

Our industry leading ServiceNXT™ Cloud Operations Center helped with provisioning, conflguring, securing, monitoring and management of the client’s applications.

To enhance reliability of the client’s internet-scale application, we deployed advanced data recovery and business continuity techniques for cloud. The solution also incorporated security features which enabled the client to have control over their protocols and ensure regulatory compliance

We automated the scale-up/scale-down of infrastructure with usage-based billing, to tackle the seasonal demand fluctuations.

The solution offered high security and availability of resources (applications, computing power, storage and back-up).

Business Impact

• 30% reduction in overall Total Cost of Ownership (TCO)
• 20% increase in online revenue
• Ability to handle peak demand fluctuations seamlessly through automatic capacity scaling
• Enhanced user experience and faster time-to-response online through zero-latency connectivity
• Predictable costs in a pay-per-use model, with a change from CapEx to OpEx model