Long tail - When a consumer’s product search yields a few too many results, it overwhelms him/her, leading to a loss of interest. Hence, products should be displayed based on the persona and with enough information about the product.
Some consumers/enterprises would be interested in building their own products. Service providers should provide a mechanism to mix & match, slice & dice products and create a customized product for that consumer/enterprise. When consumers create their own product, they should be able to get a rate quote. Providing a price quote is easy for individual consumers. However, it is complex in the enterprise world as the rates are negotiable based on the profile and requirements of the enterprise. The complexities increase further in the 5G era due to the long tail of products.
An enterprise consumer could be from the healthcare industry, be an automobile manufacturer or into home security, smart cities, internet security, IoT, etc. The requirements vary from a security service to cloud service to storage to traditional connectivity services.
In new-age offerings, most of the products are largely partner products. Hence, a product catalogue aims to serve as a marketplace for all the products on offer. On purchase of the product, it should be activated seamlessly. Hence, product catalogue-driven order management is the need of the hour.
In the 5G world, a product could be as simple as getting a mobile high speed broadband or as complex as getting a network slice dedicated to a particular service, such as, an emergency/entertainment.
Let’s take this example of a car manufacturer who may sell a surveillance service along with his car. Surveillance services ensure the safety of the vehicle, and whenever there is any attempted theft, the intelligent system pro-actively informs the owner, as well as the police.
Products have taken on different dimension in the digital world. A product may not just be a telco product, it could be an e-commerce product or a digital product like AWS cloud or a network product or a partner product and so on. Hence, today’s consumers visualize service providers as one-stop marketplaces.
Due to the extensive nature of their reach spanning different industries, service providers need to be prepared with new-age product management machinery to prevent catastrophic consequences.
Source : http://www.5gamericas.org/files/9615/1217/2471/5G_Service_and_Use_Cases__FINAL.pdf