Communications Service Providers (CSP) are embracing the journey to transform into ‘Digitally driven’ Enterprises by investing in the capability to harness data to deliver better customer and service experience while evolving the cultural DNA of their organization. CSPs are increasingly converging on the following three dimensions - Digitalization, Data-driven insights, and Automation to reimagine and transform their Enterprise, Network, and IT ecosystem, and the underlying Data architecture.
Digital Service Providers (DSPs) are aligning to a model of building ‘an ecosystem of value creation’ rather than siloed thinking to address rapidly changing market dynamics. DSPs are demanding high velocity in every business operation and addressing complex business process through not only simplification but also complete reimagining.
As a Digital Partner, System Integrator, and Managed Service Provider, Wipro’s approach in shaping the Digital Service Providers (DSPs) - “The Enterprises of the Future” and enabling the successful transformation journey focuses on engraining the following core levers:
- Experience-driven transformation emphasizes on re-imagining and re-engineering the customer journeys end-to-end
- Transforming the existing organization into a data-powered, intelligent enterprise covering the business and technology components
- Service Orchestration & Analytics framework guiding with a holistic approach to leverage Service-centric Network Experience
- ‘Business Aware’ IT - Application of Observability
- Intelligence-driven Enterprise Operations and workforce that unlock new ways in which an enterprise can operate in the digital age by assessing the digital maturity across technology, process, and platforms
Experience-driven design envisaged by customer journey and orchestration of underlying systems in a seamless manner is critical to provide a unified experience to customers. The data platform transformation addresses the end-to-end business value realization through a series of minimum viable products delivered to realize the business benefits incrementally. The Service-centric Network Experience framework focuses on “Digital Assurance” that is agile, open, real-time, predictive, service-aware & self-organized, to drive service centricity and improve experience. Observability platforms allow operations teams to construct comprehensive views of the full status and performance of the end-to-end system across applications, on-premise infrastructure, cloud services, containers, Kubernetes, etc. Enterprise Operations Transformation is a modular framework based on the concepts of simpliﬁcation, automation, intelligence, and immersive experience which brings technology and domain expertise together to deliver digital experience, insights, and end-to-end integration capabilities.
The core levers have given this a new dimension to assure more realistic and viable return on investments. This journey involves a cultural change to modernize the Workforce. It is imperative that CSPs leverage pervasive technologies to harness data, analytics, automation, and cognitive insights to take on the challenges of the ever-changing marketplace. For more details on this topic, please refer to our article Driving Digital Transformation – moving the data needle from Monitoring to Observability