Client Background
The company, a European healthcare major, has a portfolio that includes drugs for eye care, infectious diseases, cardiovascular diseases and different fields of oncology. The company operates in more than 95 countries spanning across the US, Europe and Asia. With a global workforce of more than 90,000, it is one of the world’s leading diagnostics companies.
Industry Landscape
The engagement level of healthcare and pharmaceutical companies with Health Care Professionals (HCPs) has been continually evolving as the industry embarks increasingly on the digital transformation journey. As HCPs spend less time with sales representatives, their preferences naturally shift towards receiving medical and product information changes via new Internet-based communication channels. This requires healthcare companies to adopt a multi-channel strategy to engage effectively with HCPs.
The Opportunity
The client was looking for a digital partner who could help them “refresh” and upgrade their HCP portal. This included standardization of one digital platform for the HCP portal across 27 independent marketing companies in Europe. The aim was to provide a single corporate identity and uniform web experience within the HCP community while bringing down burgeoning development and support costs of the previously utilized multiple portal platforms. The client was also looking for Level 2 and 3 application support for the new portal through a single European helpdesk, to speed up ticket resolution.
The Solution
Wipro partnered with the client to design and build standard templates for content on the Adobe AEM 6.1 platform that would enable the marketing affiliates to design and publish their content, using these templates and a list of standard features.
The platform was built on the client’s selected technology, which was based on Adobe AEM 6.1. The templates designed by Wipro provided the 27 marketing affiliates with a single standard toolset to work with, enabling uniformity and single brand image on how the client’s brand was to be projected externally
We helped:
Business Impact
A single uniform web portal experience successfully strengthened the mindshare and increased the brand recall of the client’s products in the HCP community. This brought in a consistent brand experience for the HCPs
The project delivered 30 new features for marketing companies to design and publish content on their local HCP portals such as:
Understand how the reforms under the accountability care act will shape the healthcare landscape, and more importantly, how it will impact the patients.
Understand the significance of manufacturing analytics in Pharma with the changing times and cost pressure
Digitization of processes and data across the value chain along with the emergence of Internet of Things (IoT) has transformed the Pharma industry. Although IoT is still in its nascent stages of adoption in the Life Sciences industry, the use of smart devices and machine-to-machine (M2M) communication leveraging SMAC technologies comes at a time when the industry is grappling with patent cliffs and declining R&D productivity
© 2021 Wipro Limited |
|
© 2021 Wipro Limited |
Pharmaceutical & Life Sciences