Physician Relationship Management Solution (PRM)

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Improve interactions and communication with Healthcare Professionals and create new opportunities

Pharmaceutical companies improve their interaction and relationships with Healthcare Professionals (HCPs) using Wipro’s digital Physician Relationship Management (PRM) solution. The flexible, cloud-based Salesforce platform helps plan and sustain campaigns with mobile options, delivers metrics for campaign management, and reduces campaign costs. Included in the PRM features are:

Physician relationship management via HCP authentication and verification framework, e-sampling, e-signature capture, ordering of literature, coupons and vouchers, sales rep connect, medical inquiry support, click to talk and content personalization
Seamless interface with legacy and third-party/ other Salesforce systems
Web analytics using Google analytics integration
Seamless roll-over from existing application to PRM platform

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