Pharmaceutical companies improve their interaction and relationships with Healthcare Professionals (HCPs) using Wipro’s digital Physician Relationship Management (PRM) solution. The flexible, cloud-based Salesforce platform helps plan and sustain campaigns with mobile options, delivers metrics for campaign management, and reduces campaign costs. Included in the PRM features are:
- Physician relationship management via HCP authentication and verification framework, e-sampling, e-signature capture, ordering of literature, coupons and vouchers, sales rep connect, medical inquiry support, click to talk and content personalization
- Seamless interface with legacy and third-party/ other Salesforce systems
- Web analytics using Google analytics integration
- Seamless roll-over from existing application to PRM platform
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