Traditionally, retailers have been customer focused. This is evident in the commitment and enthusiasm that retail employees show when attending to customers. They know what their customers want. Employees are trained to be attentive and polite. They are encouraged to acquire deep product knowledge so that they can serve customer needs. Feedback from customers helps define future marketing strategies and store operations. In turn, it impacts supply chain management. But that is set to change.
Warehouse management has evolved over the last few years owing to higher automation, larger scale of retail operations and the frequency and granularity of transactions. Watch Gopi Krishnan, VP- Digital, Innovation and Domain Consulting, CONSUMER
This video is about incentivizing store associates for their contribution to customer experience in cross-channel orders, with store as one of the key channel touch points.