Client: A Food and Beverage Leader
Area of operations: ANZ
No. of Employees: 1000
No. of Customers: The entire customer base can be classified into 8-10 heads
Any other relevant details such as annual revenue: $740 M
In the food and beverage business, trade promotions are a critical driver of sales; planning, managing, and executing them successfully is vital part of the marketing mix. A leading food and beverage company based in Australia managed its trade promotion activities using spreadsheets and custom systems. With brands recognized and sold throughout Europe and Australasia, the company wanted to deploy a more transparent, integrated, and interactive system to manage its trade promotions. This new system should also provide sales teams with metrics that they could trust and subsequently leverage to improve sales.
Wipro recommended its Promax Advanced solution for a seamless approach to the entire trade promotion lifecycle. Using this platform, the Australian company leader was able to conduct annual planning, budgeting, promotions, approval workflow, and settlement. The integrated Promax solution also featured an easy-to-use, interactive UI, which encouraged adoption across the organization.
It was critical to ensure that the project timelines were in line with the customer’s annual planning cycle and a parallel ERP upgrade project.
With the Promax Advanced solution, the beverage company got a proven platform with an extensive presence in similar food and beverage companies in Australia and New Zealand. This ensured minimum risk of scope creep and also a high level of confidence in the stability of the system to support business decisions and the overall TPx transformations.
The project team ensured that the entire deployment was highly agile and Promax’s domain consultants led the entire transformation cycle by providing guidance on best practices to the business teams. The deep collaboration allowed the client to evaluate current processes in detail and design future processes aligned to best practices to achieve the transformational vision of the project.