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As a world leader in consumer packaged goods, Edgewell manages a global trade-promotions program that it planned to expand into several new markets. The company identified Promax as the vehicle to transform its trade promotions, yet it knew a change-management program was key to ensure enterprise-wide adoption. In this video, Edgewell’s VP of Global Change Management explains how his company collaborated with Wipro to envision, define and implement a change-management program that brought Promax to life across Edgewell’s trade-promotions ecosystem.
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