Wipro’s customer analytics solutions create a holistic understanding of insurance clients and prospects. The solutions are designed to provide insurers a clear view of the needs and affinities, buying behavior and service requirements of clients. Our analytical solutions like segmentation, lead scoring and campaign management helps customers in identifying the right target groups and delivering the right campaigns. Our solutions Net Promoter Score (NPS analytics and sentiment analytics helps customers drive insights on brand positioning, attrition and managing social reputation. We also help in driving cross sell and up sell through next best offer and customer life time value.