Digital Customer segmentation, marketing, Onboarding, sales & servicing
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Maximize the value of data by creating engaging customer journeys
Wipro’s Digital Customer Experience Management (DCxM) solution is used by insurance providers to engineer engaging customer journeys. The cloud solution combines technologies like Natural Language Processing, text analytics, big data, social analytics, lead generation, recommendation engine and Optical Character Recognition (OCR) . Our solution provides insights by converting unstructured data into structure data and analyzing that data to give insights on customer profiling, customer service, contextual leads generation, competitor intelligence and fraud detection.
NLP: Natural Language Processing, LBS: Loyalty Based Segmentation
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