Specialized relationship managers offer customized and personalized value-added services like product-specialist-investment, wealth protection, succession planning, philanthropy, family governance, wealth structuring along with access to alternative investment opportunities. But even as the world’s wealth swells and size of the HNWI segment expands, wealth managers are in short supply, further compounding the pressure to provide real time and individualized services to clients. However, AI, with its potential to augment wealth managers’ capabilities, can help save the day. Here’s how it positively impacts six major dimensions across PBWM:

1. Customer experience
HNWI customers demand tailored and contextual services in the connected era, requiring businesses to keep pace. AI facilitates enriched, extended reality (AR/VR/MR) based self-service modules for hassle-free access to account details and related information, along with the current trends. AI-based Extended Reality services can enable real-time virtual trading by giving users better access to algorithms and trading tools. AI infused solutions not only provide a superior customer experience through hyper-personalization but also improve security, and reduce manual interventions and related errors.

2. Business enablement
AI facilitates intelligent customer engagement and management in today’s highly complex investment environment. For instance, it suggests multiple investment solutions to HNWI customers with accuracy, speed and efficiency – all while minimizing risks. The system also enables banks to engage with their HNWI customers 24x7 in their preferred language to address queries instantly, provide real-time updates and improve the quality of transactions as well as identify up-selling and cross-selling opportunities.

3. Automation and process re-engineering
Implementing cognitive computing applications, machine learning and AI in private banking enables increased automation and reduced manual intervention in banking processes. The result: improved efficiency through optimized, cost effective service improvements such as enabling faster client-onboarding, transaction processing, submission of documents for bank authorization and verification, confirmation of funds availability, and other life cycle management processes. Robo advisors can help cut the cost of advisory services to reach a wider audience, enabling PBWM companies to reduce their commission rates on individual investments.

4. Analytics
AI-based predictive and prescriptive analytics offers proactive and accurate recommendations, enables faster decision-making, and improves governance. AI-based analytics solutions work with patterns in unstructured and structured data to predict and recommend the next best course of action, depending on individual HNWI’s life moments, preferences, moods, and needs.
5. Operations
As the technology landscape becomes extremely complex, heterogeneous and dynamic, AI provides the systems and tools required to automate and optimize processes, enabling organizations to achieve zero touch operations. It also frees up human advisors’ time to focus on value-adding processes and resolving escalated queries.
6. Compliance and governance
Private banking is governed by varying regulatory compliance requirements imposed by different jurisdictions across markets and geographies, making data management and governance key to success. Cybersecurity is also crucial for successful adoption of zero-touch banking. AI strengthens private banks’ data management capabilities against growing vulnerabilities and enables periodic scrutiny of financial data and books of records, ensuring superior compliance. AI-based predictive systems can also predict financial risk and detect fraudulent/unusual transactions to improve fraud detection and proactive management.

AI: The next frontier in wealth management
AI is poised to have an all-pervading impact on banking and financial services. Machine learning, artificial intelligence, and natural language processing are game changing technologies that facilitate real-time decision making through data-driven insights. This will enable banks to put customers, particularly HNWI, where they want to be: in the driver’s seat. Implemented right, AI has the capability to complement how advisors connect with their customers and also support self-directed investors to derive more value. Clearly, AI must be a pivotal part of any wealth management firm looking to innovate in order to retain market relevance and drive profitability.

Reference
i – https://www.grandviewresearch.com/press-release/global-cognitive-computing-market

Ashutosh Verma

Senior Practice Manager – AI Practice and Presales, Wipro HOLMES^TM , Wipro

Ashutosh is responsible for building and maintaining the AI roadmap for strategizing business transformation. With over two decades of experience in building business solutions across multiple industry verticals, he specializes in shaping new offerings and driving business outcomes.