Wipro’s experience in content workflows and integration of 3rd party components (such as ad insertion engine, online transcoding and packaging components, scheduler) is leveraged by clients for their video services creation. We enable customized integration of content workflows onto media-specific platforms. Then, using our partnerships with cloud providers, we build media-specific services such as traffic logging, billing, analytics on top of the core platform. In addition, our Service Authorization component controls content entitlement, Digital Rights Management, concurrency limits and content blackouts. Using our Device Management and Policy Management framework, clients can orchestrate specific service use cases such as parental control. Among other benefits, the service offers security, flexibility and scalability through an API Management solution and an API Gateway platform that isolates service change impact and mitigates single point of failure (SPOF) risks.