How a top bank reduced client onboarding time from 45 days to 17 days

Client Background

Client: Leading UK based investment bank

Industry: Financial services

Key Products & Services: Reference data, reconciliation, loans, wealth management and KYC

Area of Operations: Worldwide

Challenge

The investment bank was taking about 45 days, against the standard of 20 days, to onboard a client, which is a crucial function in the banking industry as it influences customer experience and relationships.

The reason for the delay in onboarding was the high number of pending (work in progress) cases, which was more than 700. There were multiple handoffs and the cases were stuck in buckets for long periods. Moreover, client requests for information were not being addressed quickly. These issues were leading to customer dissatisfaction and loss of business opportunities, which adversely affected the bank’s reputation and finances.

Solution

Wipro deployed a structured methodology to understand the problem and recommended a solution leveraging transformation levers to help the client reduce the overall work in progress cases and improve onboarding time.

Designed and developed a dashboard which provided transparency on the movement of cases across various stages to ensure cases closest to the deadline were prioritized and actioned
Changed the operational model where associates were asked to work on linked cases that required immediate attention to hasten closure of cases and reduce backlog
Structured weekly governance with all relevant business stakeholders to track and drive faster case closure
Five different Point of Delivery (PoD) teams were formed based on region and industry to increase case accuracy
Case by case review via phone calls with relationship managers was enabled to follow up on the response to the aged cases to increase the turnaround time
Standardized outreach templates were designed and implemented to optimize responses and reduce ask of repeated information from customers
Control checks on mandatory documents were enhanced to increase the right first time score

Time to onboard clients reduced from 45 days to 17 days

How a top bank reduced client onboarding time from 45 days to 17 days

Business Impact

The chances of financial and reputational loss for the client’s business was drastically reduced and there was improvement in overall work-in-progress cases month on month.

End to end onboarding cycle time of the cases was reduced from 45 days to 17 days
176 cases pending with the client for more than 50 days were completed in a month’s time
703 cases pending were reduced to 177
Right First Time score of the cases was improved from 54.50% to 75.66%

“Wipro team reduced customer onboarding cycle time using transformation levers like enhanced pre-checks, standardization of outreach templates, PoD alignment, effective communication, real time dashboards, identification of linked cases, revision of SLAs and KPIs etc.”

Veda Prakash Gupta, Global Head of Know Your Customer, Client Lifecycle Management, and Reference Data Products & Solutions, Wipro

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