Faster turnaround and improved responsiveness for a global medical devices manufacturer
March | 2021
Client background
Challenges
The client’s global marketing team was stretched in its efforts to support the regional teams in their communication effort. Multiple touch points in the marketing value chain were also leading to brand inconsistencies. The extensive approval process in the highly regulated medical industry was slowing the marketing efforts.
Solution
Wipro set up a central marketing support team for digital marketing, social media management and design services. The introduction of workflow management tool - Workmagic and well thought process design that assigned approval responsibilities within specified timeframes helped streamline the entire operation.
Business Impact
The marketing function improved significantly in effectiveness. Clearly defined brief formats brought a 50% reduction in time spent on briefing by the client teams. Workflow platform adoption in place of email communication reduced scope for errors.
Dedicated resources for global enquiries helped deliver 30% improvement in response time on social media queries. Overall the client achieved a 24 hour turnaround time for new requests.
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© 2021 Wipro Limited |
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© 2021 Wipro Limited |
Pharmaceutical & Life Sciences