Client background

• Client: US based large semi-conductor company
• Areas of operations: Global
• Total annual revenue: USD 72 billion

Challenges

With hundreds of products across multiple categories, the client needed to refresh the website continually for new launches and product updates that are being rolled out in different markets. This process was being handled in silos by numerous regional teams and multiple vendors. Coordination issues were leading to delays in launches and impacting go to market speed. Brand guidelines were not being adhered to uniformly causing a dilution in brand value. Multiple teams handled different vendors with no standardization in requirements or output.

Solution

Wipro consolidated the entire operation across three geographies China, India and providing 24/7 support to the client’s regional teams.  Leveraging our strong technical capability we designed the best technical and operational solution for the client.

Web content publishing

• Content lifecycle management and publishing for entire website comprising over 500,000 pages
• New product launches and promotional announcements across all 98 geographies, 22 languages and all product lines

Technology platforms

• Adobe Experience Manager (AEM)
• Clay Tablet for translations
• Quality audit tools (Acrolinx and Siteimprove)
• Workflow management system - JIRA

Follow the sun model

• Delivery centers across the globe ensured that the client’s regional teams got support in their timelines

Business Impact

• 62% reduction in client’s operational costs
• 100,000 new pages created or updated annually
• More than 47 product launches per year
• 100% adherence to brand guidelines for consecutive quarters resulting in improvement in consistency of content
• Consolidated to 3 shared services centers in Dalian, Mexico and India instead of 14 locations, thereby reducing costs significantly