With hundreds of products across multiple categories, the client needed to refresh the website continually for new launches and product updates that are being rolled out in different markets. This process was being handled in silos by numerous regional teams and multiple vendors. Coordination issues were leading to delays in launches and impacting go to market speed. Brand guidelines were not being adhered to uniformly causing a dilution in brand value. Multiple teams handled different vendors with no standardization in requirements or output.
Wipro consolidated the entire operation across three geographies China, India and providing 24/7 support to the client’s regional teams. Leveraging our strong technical capability we designed the best technical and operational solution for the client.
Web content publishing
Follow the sun model