August | 2020
Client Background
Client: Global tier 1 automotive supplier headquartered in the US
Industry type: Manufacturing, Automotive
Industries supported: Supplies to OEMs of automotive, commercial, aerospace, marine, rail, and off-road vehicles, and other industries.
Geography: US
Challenge
The client wanted an e-commerce platform that could support a responsive and agile distribution network and sell directly to their B2B/B2C customers. The platform also needed to support customer and product-specific pricing, discounts and rebates, guaranteed shipping dates, and self-service registrations for new customers. They were looking for a partner to help them put the platform in place and decided to get Wipro onboard.
Solution
Wipro designed and developed an SAP Hybris-based e-commerce solution and integrated it with SAP Order Management (SCM) and SAP Customer Relationship Management (CRM) tools. This integration helps with marketing, loyalty management, customer interaction, sales processing, and rebates. We also created an e-catalog system that permitted customers to search using product fitment features. This system allowed for a Global Available to Promise (GATP)-based inventory check across the distribution centers, helping inventory optimization and driving profitability. We also migrated the platform to Adobe for website management across client brand sites.
To make it easier for the client’s end-customers, we also built an eLearning solution using SAP SuccessFactors that supports consumers with online registration and technology training for products.
Benefits
Auto OEMs and Dealers are in pursuit of new revenue generation channels and strong customer connect. Better ROI, has made E-commerce platforms the Holy Grail.
Auto OEMs and Dealers are relentlessly working towards enhancing market share. By establishing a technology platform, Wipro is helping them effectively manage the sales leads.
The automotive industry has come a long way since the invention of the steam-powered automobile. Over two centuries of continuous industrialization as well as increasing disposable incomes across the globe have created a huge market for the industry.
© 2021 Wipro Limited |
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© 2021 Wipro Limited |
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