The automotive industry is undergoing a game-changing transformation.
Our recent survey of North America auto CXOs reveals an industry charging into the future on multiple fronts. Industry leaders are paving the way for the EV transition—no easy task, given both supply chain and electrification challenges—while simultaneously adopting agile software-centric mindsets and responding to a new digital-first customer.
What does the “car of the future” look like? In the long run, it might be an EV with as many apps as a mobile device, purchased by a customer who takes a VR test drive from the comfort of their own home. But the path to that automotive future is anything but simple.
“The next-generation customer experience will begin with reimagined, digital-first sales and marketing approaches and extend into adjacent offerings like mobility-as-a-service." ⎯ Jayasree Natarajan, Manufacturing Domain & Consulting, Wipro.
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