January | 2020
Client background
Client: Financial services company
Industry: Finance
Products or services: Investment, insurance and banking products and services
Geography or areas of operations: Australia and New Zealand
Number of employees: Over 5000
Challenges
The client’s core business was to empower their customers by delivering seamless personalized solutions and proactive engagements. Their existing customer data and analytics platform was not delivering the capability to understand customer needs and provide better service. It lacked the ability to capture and provide better insights to create relevant and engaging experiences for their end customers.
Solution
Wipro assessed and defined the client’s platform architecture, established processes and prime environment and implemented customer analytics environment to host all the applications and tools. Wipro developed a modular customer analytics solution consisting of three streams – Platform, Data Preparation and Analytics. The new analytical output provided a clear amd comprehensive view of their customers and their relationship with the client. Key features of the solution include:
Business impact
With a new environment, the client now has the capability to explore customer information and create actionable insights to eventually support better and informed decision making. Besides, the client also achieved the following business benefits:
“Our customer analytics solution enabled the client to organize and analyze their customer data to develop actionable insights, provide a consistent view of performance and ultimately drive better customer experience. Leveraging our ‘business first’ approach, we delivered a new analytics platform build on AWS Redshift that aids rapid and real-time decision-making during customer engagements.”
-Alex Roopesh Abraham Client Partner, APAC Field Force, Wipro Limited.
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© 2021 Wipro Limited |
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