Marketing as a Service

Our expertise in managing end-to-end marketing operations

Wipro's marketing services span the entire marketing operations spectrum across content and campaigns, social media, ecommerce and analytics. Our clients span across industries such as consumer goods, retail, technology, telecom, banking, financial services and transportation. Our focus has been on delivering marketing outcomes that include over 35% improvement in some campaign metrics for a customer while 40% improvement in lead quality for another marquee client.

Typical improvements for Wipro clients:

10% effort saving for field sales through improved lead generation
10% productivity improvement year-on-year
20-30% improvement in campaign success rate with better targeting and execution
20% improvement in campaign time to market
15% reduction in AHT (Average Handling Time) by process re-engineering

Awards and analyst ratings :

HfS - Wipro rated as a Global Leader in “Winner Circle" in HfS Blueprint Report on Marketing Operations and Digital Experience in 2014 and 2016
Gartner - Wipro rated as a Leader in Gartner’s Magic Quadrant for CRM and Customer Experience Implementation services (2019)

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