Corporate Marketing | Digital Marketing as a Service

Is duplication of marketing operations and teams across business verticals driving up marketing costs? Is your investment in MarTech solutions delivering optimum returns?

Today, marketing leaders face multiple challenges such as balancing global control with regional flexibility, maximizing ROI on MarTech, optimization of teams across common roles, and maintaining brand sanctity, among others. All this while keeping up with a 24/7 socially active customer. Wipro’s Marketing-as-a-Service offering is an innovative, technology-driven operations model that enables global marketing teams decouple strategy from operations, reduce costs, improve time-to-market and drive operational effectiveness.

Our end-to-end suite of offerings include:

Digital Marketing – Reach the right audience at the right time on the right platform. Launch campaigns at scale, analyze performance and optimize continually to maximize clicks and conversion.
Web Content Publishing – Centralized management and publishing of content on entire website including webpage creations, page updates, campaigns, promotions, product launches, etc.
Social Media Management - Manage the narrative and engage with stakeholders on all social media platforms. Boost your digital marketing efforts with an ear-to-ground approach to understand and act proactively to improve online brand sentiments.
CRM / Loyalty Program Management – Streamlined customer communications through unified CRM operations across all business divisions. Manage commercial rules to avoid penalties.
Design and Content Services – Roll out content and design creatives at scale by seamlessly managing multiple stakeholders across organization as well as third party vendors.
Sales Operations Support – Reduce sales lead time by relieving sales team of all operational and administrative tasks, giving them more time for customer conversations.

We have a strong team of 3000+ marketing associates with 400+ Oracle experts, 300+ SFMC specialists, 300+ Adobe specialists, and 100+ SAP Hybris campaign specialists. However, we are platform agnostic and can adapt to the client ecosystem as required. We have been ranked in the Winners Circle for marketing operations by HFS and rated as a Leader in Gartner’s Magic Quadrant on Customer Experience.

Our Success Stories

Digital Operations and Platforms

Consolidation and streamlining of web publishing & content management for a leading semi-conductor brand

A chosen partner for more than 5 years, Wipro helped the client deliver benefits using its ‘follow-the-sun’ delivery model for web publishing and content management services.

Digital Operations and Platforms

Faster turnaround and improved responsiveness for a global medical devices manufacturer

Wipro helps a leading global medical devices manufacturer increase online brand and product awareness with digital marketing and design support to all its global marketing teams

Digital Operations and Platforms

Enhancing campaign performance for a leading Australian marketing services company

A chosen partner for more than 7 years, Wipro helped deliver benefits with best in class campaigns and optimized ad spend budget for over 4,500 of the company’s customers

Digital Operations and Platforms

Effective loyalty program management for a retail conglomerate

Wipro helps a leading retail company with a common loyalty program through a single hub that services all their retail businesses for campaign building, execution and reporting.

What We Think

Digital Operations and Platforms

Is Social Media the New Contact Center?

Over the years, the dynamics of customer service have undergone a considerable transformation.

Digital Operations and Platforms

Decoupling Marketing Strategy from Operations

Technology has led to an industry-wide transformation of business processes and marketing

Service Offerings

Service Offerings

Client Themes

Client Themes

Marketing-as-a-Service

Our Success Stories

Consolidation and streamlining of web publishing & content management for a leading semi-conductor brand

Faster turnaround and improved responsiveness for a global medical devices manufacturer

Enhancing campaign performance for a leading Australian marketing services company

Effective loyalty program management for a retail conglomerate

Managing the global website content for an impactful web presence for an iconic lifestyle brand

What We Think

Is Social Media the New Contact Center?

Decoupling Marketing Strategy from Operations

Service Offerings

Industries