Author's Posts

At Davos 2021, A Call for Better Business

Posted by: Srini Pallia | January 27, 2021

More than the Swiss town experience of Davos, with its beautiful promenade and picturesque snowscape, what I find most charming about the World Economic Forum (WEF) is the opportunity it presents to mingle with impressive people from fields completely outside my own.

Stay-on-course, Augment or Pivot? – A Model for the New Normal

Posted by: Srini Pallia | September 24, 2020

Last month, one of the largest retailers in the US announced two new experiences to help families make memories together. The first promised a free virtual camp that brings summer fun directly to customers’ backyards, and the second was a touring drive-in movie theatre that will transform their store parking lots into outdoor cinemas. Essentially, retailers are trying to reimagine large empty spaces for shoppers.

What Does It Mean to Be an Essential Business?

Posted by: Srini Pallia | July 02, 2020

As the COVID-19 crisis set in, lockdowns set in as well, and businesses started closing. However, some of those businesses just could not stop due to their criticality when it comes to serving the communities they operate in. In fact, the more dire a society’s situation, the more necessary these “always-on” businesses become. Although most people hadn’t given much thought in the past to what makes a business “essential,” it has now become much clearer.

Disruption management and COVID-19

Posted by: Srini Pallia | April 01, 2020

With COVID-19 (Coronavirus variant) spreading over 70 countries and infecting around 100,000 people (3000+ deaths), the World Health Organization (WHO) has formally declared it as a pandemic.

Going Beyond Scale – Innovation via M&As in the Retail and CPG Industry

Posted by: Srini Pallia | December 20, 2019

In the last few years, there has been a spree of acquisitions in the retail and consumer goods industry, with about a 45% rise among the top 50 consumer goods companies worldwide.

Emerging Economies and the New Consumption Mindset

Posted by: Srini Pallia | April 12, 2019

The smartphone or tablet you’re reading this blog on was, in all likelihood, assembled in an emerging market economy.

Citizen Services in the Digital Era – a way forward for Governments

Posted by: Srini Pallia | September 03, 2018

With the rise in citizen expectations, what can governments do to improve citizen engagement and experience?

Are you ready for the connected traveler?

Posted by: Srini Pallia | June 21, 2018

A continuous digital mode for building personalized experiences at global scale is essential for striking the right balance of providing the best D-I- Y experience, hassle-free travel and value for money.

Exploring the marketing challenges facing businesses in 2018

Posted by: Srini Pallia | June 08, 2018

What an exciting and yet challenging time for marketers. The demands placed on today's marketers are constantly expanding and are being driven from all areas that impact our customers’ and potential customers’ lives.

Marketing in the New Age

Posted by: Srini Pallia | April 11, 2018

The Marketing function has transformed drastically over the past decade. It is no longer centered on just marketing communications, outdoor marketing and brand creation/management.

Women: Change Catalysts

Posted by: Srini Pallia | March 07, 2018

This International Women’s Day, Srini pledges to maintain and foster a gender parity mindset. In this blog, Srini pens down a collection of insights, which cements his opinion that Women are amongst the most powerful change catalysts for better organizational performance.

Living the digital life – Creating value where Consumers, Technologies and Networks meet

Posted by: Srini Pallia | February 08, 2018

Organizations not focused on the three core aspects of offering experience, velocity and scale to today’s new age consumers will be a ripe target for disruption

Catering to the new customer

Posted by: Srini Pallia | July 20, 2017

The democratisation of technology use is disrupting traditional marketing experiences. This article by Srini Pallia was publised in Business Standard on 20 July 2017.

The infinite loop of Human Centric Design

Posted by: Srini Pallia | January 15, 2016

The immediate future of new, as-yet inconceivable CPG products and promotions could be in the hands of a growing practice called Human Centric Design.

Retailers must provide ‘ME’aningful Customer Experiences

Posted by: Srini Pallia | January 01, 2016

While retailers have embarked on their digital journey, much remains to be accomplished to support more meaningful engagement with the consumer. Further, consumers entering the store today are painfully aware of the obvious divide between the physical and digital worlds.

Navigating new customer journeys

Posted by: Srini Pallia | March 23, 2015

Ever seen a product you liked on TV and wanted to buy it? Product placement in TV shows was estimated to be a USD 8bn industry in 2012, with over 75% of US prime-time shows placing products in their episodes.

The Digital Lifestyle. Greater Access.

Posted by: Srini Pallia | November 11, 2014

It is no secret that that the rise in digital adoption has forced the convergence of new age technologies. We, as digitally active consumers have openly and eagerly embraced the Internet, telecom, media, and social space; changing the way we communicate, transact and make purchase decisions. We have become impatient

The Impact of Direct to Customer on Consumer Goods Organizations

Posted by: Srini Pallia | September 17, 2013

As retailers increase the private label footprint, Consumer Goods (CG) companies are working hard to get closer to their end-consumers and increase brand recall. This has triggered the trend of consumers and shoppers buying directly from Consumer Goods (CG) companies –largely through online and mobile channels – with the result that control over deliveries has become exceedingly important.

Taking Big Data Analytics to the Front of the Checkout Line

Posted by: Srini Pallia | June 27, 2013

In today's business environment, greed for data is good. Across the world, businesses have begun to stockpile data. They understand that data is their new asset. As a consequence, data from a variety of sources such as sensors and cameras (industrial, medical, public safety), transactions (ATM, credit cards, shopping), online exhaust (website interactions), social interaction, open data (weather, public transport schedules), historic data (demographic profiles, educational records, insurance claims, immigration archives, etc), production and enterprise data (suppliers, employees) are being captured.

Optimizing Supply Chain with Big Data

Posted by: Srini Pallia | March 29, 2013

There has been a massive spike in supply chain data in recent times and it has become a huge challenge for enterprises to cope with ever-growing volumes of unstructured and structured data. These bits of data are compiled from a number of sources ranging from ERP systems within the enterprise to the supplier’s business, orders and shipment, weblogs for customer shopping patterns logistics, GPS, sensors such as RFID and Electronic On board recorders, mobile devices and social channels among others. Looked at via the traditional tools used to manage supply chain data, we are about to witness spread sheet bedlam.

Understanding Supply Chain Visibility in Retail

Posted by: Srini Pallia | March 02, 2013

Businesses are spreading across the globe. And so are their supply chains. In retail, supply chains are growing more complex and lead times are becoming a matter of serious concern. In an earlier post, I had mentioned the need to improve accuracy and speed of supply chains to address bloated inventory pipelines, respond to changing markets and consumer preferences and reduce supply chain management costs. Reaching these decisions is not rocket science, it is common sense. A recent research by the Aberdeen Group reinforces this, exposing the extent to which supply chain visibility has become a concern. The study indicated that supply chain complexity was the top business pressure (44%)[i] and visibility was a key issue.

End to End Inventory Management

Posted by: Srini Pallia | February 15, 2013

Retailers have almost everything. Products that match their consumer preferences, the right price points, and targeted promotions based on an event calendar, but one thing that may be missing is that the product being on the shelf. This is especially common with Fast Moving Consumer Goods (FMCG). The Out- of- Stock (OOS) situation should not be a last 50 feet challenge. It needs end-to-end inventory management to ensure customers find what they want, when they want and where they want.

Retail Focus Personalization

Posted by: Srini Pallia | January 30, 2013

Customers have never had it so good. The choice of consumer goods is growing, retail is wooing them with zeal and competition is driving prices down. Retailers and Consumer Goods (CG) companies, unable to keep pace with changing customer behavior are seeking out new digital channels – channels that are helping them go global and expand their reach. They want to tap into new markets and new customers emerging across the world.

Digital transformation - how digital technology can help retailers cope with changing shopping behavior

Posted by: Srini Pallia | December 20, 2012

There are few industries that are witnessing as much change as the retail industry today. The new kind of ‘digital’ shopper, the slowing economy and the proliferation of new channels of marketing and communication are challenges that the retail industry must understand and address in order to remain competitive. Fortunately, utilizing analytics on the vast amount of data available is helping retailers make sense of all the madness and adapt to this swiftly changing world.

Retail – new strategies to tap the emerging markets

Posted by: Srini Pallia | October 29, 2012

A recent study by research firm A T Kearney reported that the retail sector in the emerging markets – particularly the BRIC nations of Brazil, Russia, India, and China -shows no signs of slowing down as a source of growth. In addition, many smaller untapped markets are providing new growth opportunities.

Energy management in Retail

Posted by: Srini Pallia | September 17, 2012

The last few years have been almost brutal to the retail industry, and retail margins are under greater pressure due to increasing costs and the constraints on consumer spending caused by the global recession. Declining margins make it imperative for retail companies to invest in initiatives that can both reduce energy consumption and optimize profits.

Improving the Customer Experience with Analytics

Posted by: Srini Pallia | August 31, 2012

In the current retail environment of tight margins, complex supply chains and intricate market infrastructure, delivering a good customer experience is more important than ever. It is well known that it is more cost-effective to retain a customer than to acquire a new one, and creating a superior customer experience will help improve loyalty and stickiness leading to long term profitability for the company.

Why aren't insights keeping up with the data?

Posted by: Srini Pallia | July 27, 2012

To put the data avalanche in perspective, consider this: Google Executive Chairman Eric Schmidt recently estimated there were “Five exabytes (billion gigabytes) of information created from the dawn of civilization through 2003. That much information is now created every two days and the pace is increasing.” The volume of Information has become so huge that it can now bury entire departments!

Mapping Retail Workforce Management

Posted by: Srini Pallia | July 02, 2012

Few industries are as dependent as retail on the performance of its employees for every element of success, ranging from store sales to profits to customer satisfaction. In addition, no industry has the challenge of effectively managing a workforce the size of a national army, in a way that delivers optimal value to the brand and meets corporate goals.