This is the reality for billions of people across the globe.
For the longest time, these were mere statistics that changed every year. A number you read, possibly thought through and took with a pinch of salt, because well, what can be done about it?
Then social media happened. Suddenly the stark reality of human condition is there for everyone to see – right on their device screens. We see millions fleeing their homes, starving, living in poverty, living in darkness – and we want to do something about it. We care, and that makes us human. Technology made it personal.
Today people from any corner of the world have access to help and support for their needs via many creative and innovative ways – powered by technology. Take crowdfunding platforms as an example – they are enabling people open their hearts and wallets to raise money for African kids affected by drought, to eradicate illiteracy, or for #SavingEliza who suffered a rare neurological disorder.
For decades we have been talking about how technology makes businesses more efficient, effective, productive, and competitive. But we fail to acknowledge its contribution in making us more human. Today we are more connected as a community, able to reach out and help across borders, able to develop solutions that can help live better lives.
Technology can and does make all these scenarios possible enhancing our wellbeing as individuals, communities and world at large.
Not just at grassroots level, the impact of technology innovation is visible in every walk of life:
Being able to create, to nurture, to emote, to connect, to be part of meaningful and sustainable change is what makes us humane. Technology is an enabler that provides new possibilities, opportunities and paradigms in helping us be humane. It is what we do that makes a difference. It’s our collective responsibility to ensure technology is used to create the right kind of impact for individuals, societies, and nations. Every one of us is a stakeholder when it comes to ‘making technology humane’. Are you doing your bit?
References
[i] http://uis.unesco.org/en/news/international-literacy-day-2017
[ii] https://www.businessinsider.com/the-worlds-unbanked-population-in-6-charts-2017-8/?r=UK
[iii] https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment
[iv] https://mashable.com/2017/09/15/one-billion-people-dont-have-access-to-electricity/
[viii] https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment
[ix] https://www.wired.com/story/self-driving-cars-rand-report/
[x] https://blogs.worldbank.org/energy/grid-bringing-power-millions
[xi] https://wenr.wes.org/2018/08/educating-the-masses-the-rise-of-online-education
Industry :
Nischala Murthy Kaushik
Marketing Director – Innovation and Technology Ecosystems, Wipro Ltd.
In her current role, Nischala heads global market positioning initiatives for the Innovation and Technology ecosystem at Wipro. She works at the intersection of transformative technologies, GTM (go-to-market) & commercialization of strategic themes, brand communications & creative storytelling and data inspired business growth insights. As the marketing partner and advisor to the company’s CXOs and practice units, she crafts and executes high impact integrated marketing programs for areas like blockchain, open source, solutions for Apple ecosystem, HMI [Human Machine Interface], robotics / smart machines and the Open Innovation charter that front-ends strategic initiatives with academia, start-ups and VCs.
In a career spanning more than a decade, Nischala has shouldered diverse roles in India, US and Europe - being responsible for top-line growth, strategy, business innovation, thought leadership, marketing, customer relationship management and project execution.
Nischala is a recognized expert on marketing, and was featured among India's Top 100 Content and Brand Custodians. She was also a Winner at the Rising Star Awards (Top 50), an Awards Recognition Program to highlight achievements of female talent in India.
Nischala has done her MBA from IIM Bangalore. She loves to write, and is an avid blogger with bylines in The Economic Times , Financial Express, The Huffington Post, Thrive and The Times of India. Her blogs are featured among the Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers . You can follow her on Twitter @nimu9 or visit her LinkedIn page to know about her work.