With Wipro, the O&G supermajor implemented a system that brings a step change in the way they engage with their B2B customers & channel partners in global commercial and retail businesses through rapidly growing digital channels.
Wipro was involved from the outset of this digital initiative – from shaping the solution to implementing and supporting business critical applications. Our team worked hand-in-hand with the client to initially assess the requirements, then propose the toolsets and architecture required to best meet the O&G supermajor’s needs. The integration of Adobe, Hybris and ERP was the first in the industry.
Initially developed following Waterfall methodology, in January 2015 the team successfully switched mid-program to Agile methodology, embracing the Scaled Agile Framework model. Adobe Experience Manager (AEM) was used for the digital aspects of the solution, SAP Hybris for the e-commerce elements and a bespoke Java-based application to manage the authentication and profile of each user, elegantly interlaced with the client’s Active Directory.
The program is now the largest, most complex and most successful implementation of Agile delivery across the supermajor’s global business. In addition to the methodology and automation of build, testing (quality and security) was a critical success factor for this launch.
The system now delivers a clearly differentiated B2B offering and integrates fully with the company-wide SAP, transforming the way the supermajor and their global business customers operate on a daily basis. It is recognized as a critical platform for future growth of the global commercial and retail businesses.
The digital transformation journey is likely to deliver over $340 million in cost reduction by 2021. The benefits are expected to be seen primarily across the following areas:
- Reduction of $27.1 million per annum in operating expenditure
- 5.1 million decrease in sales time liberation per annum
- 6.4 million per year reduction in customer service center and sales costs
- $7.4 million per annum reduction in marketing costs
- Annual savings of 8.2 million from decommissioning of legacy systems
- Superior customer experience: Their customers can now place orders, review their accounts, interact with service centres, all in one system – a true one-stop-shop for ordering large quantities of fuel and lubricants