Wipro Logo
Services Industries Cloud Cybersecurity Digital EngineeringNXT HOLMES Geographies

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
America
country usa
United States
country canada
Canada
country brazil
Brazil ( English  |   Portuguese )
country maxico
Mexico ( English  |  Spanish )
country latam
Latam
Continental Europe
country benelux
Benelux
country nordic
Nordic
country france
France
country dach
Dach ( English  |  Deutsch )
Africa
United Kingdom & Ireland
Asia - Pacific
country
Asean
country
Korea
country
China
country
Australia
country
Japan ( English  |  Japanese )
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
America
country usa
United States
country canada
Canada
country brazil
Brazil ( English  |   Portuguese )
country maxico
Mexico ( English  |  Spanish )
country latam
Latam
Continental Europe
country benelux
Benelux
country nordic
Nordic
country france
France
country dach
Dach ( English  |  Deutsch )
Africa
United Kingdom & Ireland
Asia - Pacific
country
Asean
country
Korea
country
China
country
Australia
country
Japan ( English  |  Japanese )
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
< News and Events

Wipro Digital positioned in the ‘Winner’s Circle’ of HfS Blueprint Report on Marketing Operations and Digital Customer Experience Management

share icon
Services
Industries
Cloud
Cybersecurity
Digital
EngineeringNXT
HOLMES
Geographies
Contact Us
About Wipro
Careers
Locations
Leadership
Investors
Innovation
News and Events
Blogs
Analyst speak
Products & Platforms
Partner Ecosystem
Sustainability

Wipro Digital positioned in the

‘Winner’s Circle’ of HfS Blueprint

Report on Marketing Operations and

Digital Customer Experience

Management

Wipro Digital recognized for its capabilities to design and deliver digital transformation focused on the end customer

Bangalore, India and London, United Kingdom - December 11, 2014:

Wipro Digital, the digital transformation business of Wipro Ltd. (NYSE:WIT), has been named to the 'Winner's Circle' by the analyst firm HfS Research in its inaugural Marketing Operations and Digital Customer Experience Management Blueprint Report.

The report evaluates service providers on their execution and innovation capabilities across marketing content development and management, campaign management, digital customer relationship management services and marketing analytics services. As per the report, Wipro Digital is a leader at developing strong client relationships, executing services beyond expectations and is highly flexible when meeting client needs. The report further states that Wipro Digital has a strong vision for the future, invests in future capabilities, works across verticals and with external partners to increase value for clients.

"Wipro Digital is an ambitious digital offshoot stitching together end-to-end digital capabilities to truly design and deliver digital transformation," said Reetika Joshi, Research Director, Consumer-Driven Operations & Analytics Strategies, HfS Research. "It's a combination of digital strategy and consulting, customer-centered design, advanced analytics, product engineering, process and operations, enterprise and infrastructure services and digital assurance is differentiated in the marketplace. With technology assets, experience and partnerships, Wipro Digital is well positioned to lead and collaborate with global brands as they execute on their digital customer experience journeys."

The report notes Wipro Digital's commitment to becoming a digital partner for its clients.  It particularly highlights Wipro Digital's strong focus on end-to-end digital marketing, asset management and digital decoupling, which has enabled reduced cycle time for marketing operations, decreased content production costs and time to launch campaigns and products for its customers.

"Understanding the customer journey is the starting point for any brand today. But as an innovation-led digital partner for our clients, delivering relevant experiences based on that insight is absolutely critical," said Avinash Rao, Global Head, Wipro Digital. "We are honoured that HfS has recognized the multi-disciplinary team at Wipro Digital, which combines strategy, design and technology, to collaborate and innovate with our clients. Our unique method and approach for developing and delivering customer-driven solutions, what we call Customer Journey Engineering, continues to differentiate us in the eyes of our clients." 

About HfS Research 
HfS Research is the leading independent global analyst authority and knowledge community for the business and IT services industry. HfS serves the research and strategy needs of business and IT operations leaders across finance, supply chain, human resources, marketing, customer management, and core industry functions. HfS provides detailed and thoughtful analyst coverage of the various areas that impact successful business outcomes, namely, process automation and outsourcing, global business services frameworks, mobility, analytics, and social collaboration. HfS also focuses heavily on talent acquisition, development, and motivation strategies. HfS applies its acclaimed crowd-sourced Blueprint Methodology™ to evaluate the performance of service providers in terms of innovating and then executing against those business outcomes.

About Wipro Digital 
Wipro Digital collaborates with clients to deliver customer-centered digital transformation.  Working at the intersection of strategy, design and technology, we derive insight, shape interaction, drive integration and unlock innovation for our clients. Drawing on 150,000 employees across Wipro, we engineer extraordinary experiences for global brands, businesses and their customers at scale. Learn more at wiprodigital.com or @WiproDigital.

About Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visit www.wipro.com

Media contact: 
Gitanjali Sreepal
+91 80 39918018
gitanjali.sreepal@wipro.com

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

© 2021 Wipro Limited
Privacy Statement Disclaimer RSS Feed
© 2021 Wipro Limited

Service Offerings

Data, Analytics & AI

Applications

Digital Operations and Platform

Consulting

Infrastructure Services

Industries

Aerospace & Defense

Automotive

Banking

Capital Markets

Communications

Consumer Electronics

Consumer Packaged Goods

Education

Engineering, Construction & Operations

Healthcare

Insurance

Medical Devices

Natural Resources

New Age Markets

New Age & Media

Network & Edge Providers

Oil & Gas

Pharmaceutical & Life Sciences

Platforms & Software Products

Industrial & Process Manufacturing

Professional Services

Public Sector

Retail

Semiconductors

Travel & Transportation

Utilities

Cloud

Cybersecurity

Digital

EngineeringNXT

HOLMES

Contact Us

About Wipro

Careers

Location

Leadership

Investors

Innovation

News and Events

Blogs

Analyst speak

Products & Platforms

Partner Ecosystem

Sustainability

X

Contact Wipro

Please fill the required details to access the content

loading.gif