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< News and Events

Wipro Launches Advanced Digital Content Monetization Solution – Wipro COMET, for Media and Telecommunications Service Providers

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Wipro Launches Advanced Digital

Content Monetization Solution – Wipro

COMET, for Media and

Telecommunications Service Providers

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Barcelona, Spain - February 15, 2011:

 Wipro Technologies, the Global Consulting, System Integration and Outsourcing business of Wipro Limited (NYSE: WIT), today announced the launch of Wipro COMET, the Advanced digital Content Monetization Solution which will enable media and telecommunications service providers to roll out new content services, cost effectively and drive increased revenue streams by targeting offers to the specific wants of individual consumers. Wipro’s COMET will be an enabler for publishers, telecommunications providers, entertainment studios, music labels, and TV and cable networks alike, all of whom face challenges in monetizing content.  It will provide them with better opportunities through direct interface with the end consumer, in an engaging manner.

Wipro's COMET solution includes modules for content management, subscription management, user profiling, portal infrastructure, storefront, e-commerce, advertising management, billing and customer relationships management. It is based on industry standard technology platforms and products, conceptualizing solution themes such as real-time charging, billing and revenue share allocation.

Wipro's COMET enables content providers to focus their strategy and make it easy for consumers to find, use, and pay for content that will be delivered to a variety of devices including smart phones, tablets, PCs and televisions. Then solution will enable the successful adoption of monetization strategies, supporting flexible pricing and bundling, delivering analysis and segmentation to target appropriate and relevant content to the user at the right time, and supports experimentation and rapid roll-out of new products and features as business models evolve over time.

"The growing demand to access news, information and entertainment content from multiple devices has led to the need for an efficient delivery platform that can manage inventory, rights, metadata and assets.  There is a need for such a solution to help service providers and media companies adopt monetization strategies to deliver relevant content to the right device at the right time," Venecia K Liu, Research Analyst, Convergence of Media and Telecom Gartner.

"We are pleased to announce the launch of Wipro’s COMET in response to our customers’ evolving demands," said Steve Snyder, Vice President, Global Media & Telecom and Head of Media BU, Wipro Technologies. "Wipro has demonstrated leadership in the telecommunications and media domains with experience spanning over two decades.  This coupled with extensive knowledge on technology platforms enable us to provide a portfolio for pricing, billing and sharing revenue for transactions of any type, thereby empowering us to provide superior business value to our customers around the world."

Wipro's COMET is based upon proven technologies that deliver flexibility and scalability and complements existing technology within the content value chain, including existing content delivery and e-commerce platforms, among other solutions.

Wipro will showcase the COMET solution at Mobile World Congress in Barcelona, 14th – 17th February 2011 in their hospitality Suite located at AV21.


About Wipro Technologies 

Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and datacenter managed services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.

Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange. 

For more information, please visit our website at www.wipro.com

About Gartner 

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to 60,000 clients in 11,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,400 associates, including 1,200 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.

Media Contacts: 

Wipro Technologies

India:

Purvika Anand
Gutenberg Communications
+91 9901134441
purvika@gutenbergpr.com

US:
Kathleen Ulrich
Wipro Technologies
+1 (732) 509-1337
kathleen.ulrich@wipro.com

Lavanya DJ
Gutenberg Communications 
+1 (212).239.8740
lavanya@gutenbergpr.com

UK:

Paul Hope
Wipro Technologies
+44 11 8902 2300
paul.hope@wipro.com

Shalini Siromani 
Gutenberg Communications 
+44.79.6066.3200
shalini@gutenbergpr.com 


Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements.  The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry.  Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission.  These filings are available at www.sec.gov.  We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders.  We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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