D2C

A New Universe of Content Monetization

Move from traditional, analog-based B2B to tomorrow’s digital D2C to grow customers and improve revenue

Wipro uses direct 2 consumer (D2C) digital technology to help publishers, broadcasters, cable and network operators, music labels, and telecom-media operators engage with their consumers. To leverage the opportunities presented by D2C, we deploy integrated platforms that address content digitization, product bundles, distribution and delivery, management of digital rights and royalties, usage based pricing, adaptive paywalls and billing across media types and channels. Using our capabilities, clients are quickly moving from the world of analog B2B towards a broader world of digital D2C, creating a new universe of content monetization opportunities.