Who We Are

What We Do

Strategy

Design

Technology

Strategy, design & technology

The full breadth of Wipro Digital, Designit and Rational capabilities in strategy, design and technology positions us at intersections where we derive insight, shape interaction, develop integration and unlock innovation - with the customer's journey at the center of everything we do.

Strategy

The full breadth of Wipro Digital, Designit and Rational capabilities in strategy, design and technology positions us at intersections where we derive insight, shape interaction, develop integration and unlock innovation - with the customer's journey at the center of everything we do.

  • Digital fitness
  • Digital organisation design
  • Digital strategy

Design

The full breadth of Wipro Digital, Designit and Rational capabilities in strategy, design and technology positions us at intersections where we derive insight, shape interaction, develop integration and unlock innovation - with the customer's journey at the center of everything we do.

  • Brand design
  • Innovation strategy
  • Interaction design
  • Product design
  • Service design
  • User experience (UX)
  • User research

Technology

The full breadth of Wipro Digital, Designit and Rational capabilities in strategy, design and technology positions us at intersections where we derive insight, shape interaction, develop integration and unlock innovation - with the customer's journey at the center of everything we do.

  • Digital architecture
  • Digital asset management
  • Digital engineering
  • Digitized enterprise operations
  • Platforms & solutions

Insights

Enormous amounts of information are now accessible as never before - from proprietary big data to new public sources of open data. We’ll help you make sense of the challenges to make better decisions.

Interaction

We experience brands today in the personalised, adaptive, and momentary points of interaction that occur between brands and our everyday lives. We put people at the heart of the design process and make things that matter.

Integration

Great digital experiences require the alignment of business functions around the customer journey. For businesses operating at scale, this requires new ways of working that combine technical agility with a relentless focus on the customer.

Customer journey engineering

We put the customer at the center of a multidisciplinary, agile approach: alignment of strategy, design, and technology around the customer journey, enabling innovation of the product service experience through iterative, incremental activations and deliver continual enterprise transformation at speed and at scale.

Customer journey engineering

Strategy

Design

Technology

Insights

Interaction

Integration

Our Success Stories

Refocusing Aditya Birla Group on the Future through Design Thinking

Introduced design-thinking methods to the leadership team allowing them to come-up with creative new solutions together.

Digital

Evolving the Microsoft Store into an Immersive Experience Destination

Case study originally posted by Rational Interaction, now part of Wipro Digital.

Applying the Human Perspective to a Technical Process at Winklevoss

Improved the user experience of its world-leading pension software through a collaborative, in-house effort.

Reinventing the Mobile-Shopping Experience for a Leading Retailer

Reinvented customers’ mobile-shopping experience while generating new revenue opportunities.

What We Think

News & Events

Get in Touch

Join our Team

We think outside-in. We dream with design and build with technology. We are pi-shaped.

Contact Us

Together with Wipro and Designit, we’re present on five continents.