We are all storytellers. As human beings, we have experiences to talk about and share with others, and it has always been vital for us as a species to communicate with our peers. Storytelling can take different formats such as poems, songs, written letters, films, documentaries and so on. We can express ourselves and our messages through these mentioned media. Sketching also becomes a medium to tell our story, since it helps us represent a scenario or a concept to our audience via visual storytelling. Before creating a piece of visual storytelling, we need to have a story to tell. Then, we need to write a narrative, i.e. a series of events that act as a foundation for our visual story. Once the narrative is ready, we need to come up with the concepts that will convey our story in a visual manner. Although visual storytelling can be a solitary activity, we create much more meaningful stories through collaboration than if only one person was coming up with all the ideas by him or herself. This is when co-visual storytelling comes in.
As a digital pod in the Wipro Digital ecosystem, we are constantly experimenting with new ways of working, collaborating and problem solving. We wanted a new way to communicate what, why and how we work to anyone who walks into the studio, be it senior management, studio visitors such as partners and potential clients, or our own new hires. After two meetings, we decided to co-create a visual narrative within the team that would become a 6m x 2.5m mural on one of our studio walls.
Every day at Wipro Digital Dublin, we advocate for collaboration between design, engineering, delivery and client departments. Therefore, it made complete sense to use our entire team to collaboratively tell our story in a visual way rather than commissioning an artist. The challenge was determining the best way to visually communicate the concept of collaboration. Guided by Rosanne Simon, a Visual Designer in our pod, we chose to make team members attend co-ideation sessions in which concepts were generated in two-person teams—pair design—that mixed engineers, designers and agile coaches. We were amazed at the level of concept quality from our team. Although some concepts were discarded, we would not have come up with some of these ideas had we worked alone.