Design Research is fundamentally about finding the right questions. At Designit, we use an ethnographic and sociological approach, which requires substantial interaction between our researchers and the objects of our inquiry.
The researcher is in charge of understanding people’s needs, desires, and fears, so we depend on our researchers’ ability to be empathic yet analytical at the same time. It’s the core of all learning. It’s also why design research isn’t a technology-intensive discipline. But these four tools make our lives easier by helping us collect, codify, categorize, analyze, and interpret data from our fieldwork.
WhatsApp and Telegram: Conducting diary studies in people’s mother tongue
Instead of compelling our participants to learn new apps or tools during the process, we adapt to their own tools to communicate with us. This lets them skip the learning curve and maximize the rich, graphic, symbolic language of emojis and GIFs for our interactions.
Capture of a Typeform survey for a fashion company
Victor Guinea
Lead Design Researcher, Designit
Victor Guinea is a Lead Design Researcher at Designit, a global strategic design firm, part of the leading technology company, Wipro.
© 2021 Wipro Limited |
|
© 2021 Wipro Limited |
Pharmaceutical & Life Sciences