The global Generative AI market is projected to grow at a 36.5% CAGR through 2030, driven by rapid advances in multimodal AI and accelerating enterprise-wide modernization. As adoption scales, the need for responsible AI rooted in trust, ethics and governance has moved to the forefront. Trust & Safety has therefore emerged as a critical enabler, ensuring model reliability, regulatory compliance, and sustained user trust. Wipro applies Generative AI across the end-to-end Trust & Safety value chain to help platforms hire better, ramp faster, moderate smarter, and scale responsibly. By combining deep domain expertise with proprietary AI-led platforms, Wipro supports every stage of delivery, from talent assessment and training to live moderation, quality assurance, and employee wellbeing.

AI driven hiring and immersive training improve role fit and workforce readiness, delivering ~40% improvement in early stage accuracy. In live operations, GenAI powered assistance enables detection of subtle, localized, and culturally sensitive content, resulting in 6–8% quality improvement, 12–15% reduction in average handle time, and up to 50% fewer escalations. Multimodal moderation across text, image, video, and audio further drives 10–15% productivity gains while maintaining consistency at scale. To strengthen governance, Wipro embeds human in the loop AI across quality and compliance workflows enabling 10x higher audit volumes with 40% lower QA effort and integrates wellbeing solutions to sustain performance in high intensity environments.

Backed by a 13,000+ global team and over 1.7 billion data labels delivered, Wipro partners with leading global platforms to modernize Trust & Safety operations. The result is a unified, GenAI led operating model that blends human judgment with AI at scale delivering precision, speed, strong governance, and cost efficiency to support long term, trusted growth.

Wipro’s Proven Track Record in Gen AI Content Moderation

13K+

Moderators & Annotators

247 Mn

UGC Reviewed Annually

1.7 Bn

Labels Completed

Services

Natural Language Processing

Enhancing language understanding and interaction.

Translation and Linguistic Services

Bridging language gaps for seamless communication.

Gen AI Response Moderation

Moderating your GenAI responses for enhanced user experience.

Data Labeling for Gen AI

Improving bot responses through robust labelling and annotation.

What We Think

Fighting Fake News with Minds and Robots

 Read more  Read more

Contact Us