Expanding globally. Governing locally.

In today’s connected business environment, integrating with global client and partner ecosystem effectively is essential. Success requires navigating wildly diverse legal, regulatory and cultural landscapes. Staying attuned and adaptable to ever changing local social, political and cultural nuances is vital to connecting with diverse, multilingual, and multicultural audiences.  

Savvy international players leverage technology to intelligently overcome harmful biases and socio-cultural differences to create and implement impartial and unprejudiced policies.

Cultural awareness in global policymaking

Maintaining sensitivity to local, political and cultural issues is essential for international organizations. Recently, a major auto manufacturer faced a considerable backlash after the official Instagram account of one of their dealerships posted a message supporting a separatist movement. Navigating the murky, often combative waters of social media requires awareness and understanding of the politics and cultural fabric in every locality where companies expand. Multinational corporations must be mindful of the implications of organization-wide decisions. Global success entails the complex job of effectively managing diverse partners, ecosystems and workers. 

Meeting the needs of a diverse, multi-cultural workforce requires localized, updated communication policies and procedures that are tweaked for product launches, recruitment, consumer advertising and social media posts. Failure to comply with local mandates risks incurring stiff fines, and even criminal charges.

Transforming policymaking from art to science

Governments and corporations have widely adopted artificial intelligence (AI) to improve service and optimize operations. However, leveraging AI to manage policy is still relatively new. Automated algorithms detect patterns, forecast results and analyse success potential, which are key aspects of policymaking. While not a substitute for human policymakers, AI can support their efforts to crafting a comprehensive, efficient and fast approach to instituting inclusive, fair and culturally sensitive policies.

How human bias can influence AI algorithms

While AI can be an excellent tool for policymaking, users must be vigilant to prevent harmful biases from infecting predictive models and their potentially catastrophic consequences. Biases can creep into AI algorithms in many ways, often through stilted input data. A prime example is the instance of an e-commerce giant discovering its automated model for employment screening was inclined to select applicants based on certain words found more commonly in men's resumes than women. Algorithmic biases can even infect facial recognition technologies and natural language processing models, causing gender stereotypes.

With proper protocols and programming and fixed periodical checks/reviews in place to protect against harmful and unintended biases, AI can significantly benefit policymaking on a global scale.

Changing the face of businesses

AI is transforming business as we know it. The predictive ability of AI to accurately forecast demands, optimize supply chains, set pricing and create new product offerings to satisfy consumer desires is dramatically improving strategic market targeting, sales budgeting and customer experience.

Policy-as-a-Service for savvy, forward-looking businesses

As previously discussed, in today’s connected world, large multinational corporations must incorporate political and cultural nuances into their corporate governance. But then the question remains; how can a company effectively manage the myriad of legal and cultural issues across far-flung localities?

Businesses can address these critical needs by leveraging Policy-as-a-Service that helps build policy effective algorithms, powered by cutting-edge AI for customers across industry segments.

Policy-as-a-service from a capable partner can help multinational organizations identify risks and potential challenges when considering expansion to a new or existing market. A professional and efficient policy-as-a-service provider can bake in cultural and regional nuances in enterprise AI models and enable customers to filter content by nation, region and municipality, providing information on relevant political, regulatory and cultural issues. The machine learning models of a competent policy-as-a-service provider can identify risks pertaining to security, political, social and economic stability, misinformation, terrorism and insurgencies, COVID related restrictions, data privacy, tax and employment-related regulations and practices among many other factors.

It is critical that enterprises leverage testing and training ML models to hone their accuracy and facilitate better decisions. Policy-as-a-service frameworks can be readily applied by AI systems to set up labelling trees/queues, create guidelines, inject jobs within queues, annotate large datasets (text, pictures, videos, objects) across dimensions-depiction, expression, intent, setting topic, etc., amidst the defined policies.

There are plenty of ways your enterprise can benefit from an efficient and quality Policy-as-a-service that offers unique capabilities such as:

• A ‘quality and accuracy first’ approach to fill the gaps in quality that drills down to the agent level
• Effective training and quality mechanisms to new product releases and process changes
• Extensive experience in reducing lead times to new product launches in  existing or new regions, identifying policy gaps and formulating data-based solutions
• Strong culture of client collaboration and support

The many cultural and legal implications of going global seem overwhelming.

Wipro’s vast experience and innovative technologies provide a vital edge in succeeding in new markets. We empower businesses to focus on what they do best – creating new opportunities and value for customers.