Richa Misra

Richa Misra is a Practice Solutions & GTM Lead for Retail, Consumer Goods, Telecom and Media at Wipro. She has over 20 years of experience in the BPM industry in the areas of training, quality, complaince, service delivery, business development, presales and practice. She has dabbled in multiple industries including BFSI, Retail, Consumer goods, Publishing and has managed global programs, consulting-driven engagements and aligned solutions to business outcomes.

Blogs By Author

Planogram – Scientifically Designing a Consumer’s Journey

Integrating the consumer point of view and how their experience impacts sales, positively or negatively has become essential to retailing today. The effective use of physical space is essential for a retailer’s success. Till recently, store layouts were often designed only keeping the convenience of the store keeper (and not the consumer) in mind with a focus on business efficiency and space management. This led to a direct impact on sales and margins; resulting in business losses eventually leading to even store closures.

December 11, 2023

Why Transitioning to a Direct-to-Consumer Model (D2C) is a Winning Proposition for CPG Companies

The consumer packaged goods (CPG) industry was badly affected by the pandemic, much like several other industries. Organizations in this industry therefore relied on retail

January 19, 2022