Integrating the consumer point of view and how their experience impacts sales, positively or negatively has become essential to retailing today. The effective use of physical space is essential for a retailer’s success. Till recently, store layouts were often designed only keeping the convenience of the store keeper (and not the consumer) in mind with a focus on business efficiency and space management. This led to a direct impact on sales and margins; resulting in business losses eventually leading to even store closures.
Creating a retail space around consumer behaviors and needs directly results in improved customer experience, loyalty and sales. This requires visualizing the consumer journey in the store, through the aisles and around the products. It involves designing elements around shelf utilization, product placement and the visual appeal of the layout. Understanding the psychology of the consumer becomes extremely pertinent during the whole activity of space planning and store layout designing. This is why we need partners who deliver intuitive planograms designs and drafts that not only take into account all the aforementioned parameters but also deliver efficiency of operations.
70% of purchase decisions being made in stores, and 38% of unplanned sales coming from point-of-purchase (POP) displays.
e-commerce only accounts for 14% of all sales, showing that brick-and-mortar retail is still consumers’ preferred mode of shopping.
46% of consumers still prefer shopping in person.
90% of consumers say they are more likely to return again due to positive offline experience, 61% of consumers say they are likely to spend more at a location .