It is no longer a revelation that COVID-19 has deeply impacted the retail and experiential landscape. The retail industry has seen staggering declines since March, brought on by mandatory store closures and decreased consumer spending. Despite the impact, pockets of retailers who were already ahead of the curve in digital transformation have sustained strong sales. It’s clear that COVID-19 has and will continue to demand unprecedented acceleration in the digital experience and virtual excellence. Retailers are at a critical juncture, where they must invest in solutions, and future-proof their brand, to flourish in this new environment. The way forward will require much more than a short-term remedy, because the “new normal” of retail isn’t temporary: It’s here to stay.