A leading North American bank modernizes its auto financing business

November | 2020

The bank simplified its user journey by consolidating all customer touchpoints under a single digital platform

Client Background:

Client: A large North American bank.

Industry: Banking

Areas of Operation: North America

Challenge:

The auto finance industry in North America has many touchpoints- dealers, refinancers, banks etc. The client wanted to provide a one-stop shop for customers, to simplify the user journey for their auto financing customers and prospects.

Solutions:

Designed and built the end-to-end user journey from discovery, purchase decision, financing, and refinancing. Redefined workflows for a seamless experience.
Integrated API-driven journey- i.e. encompassing external APIs and financial products from the client onto one platform for the end user

Business Impact:

Offering greater convenience and a one-stop shop to an automobile buyer helped the bank with better conversion of acquired customer leads and retention of customers.
End-to-end customer touchpoints captured on one platform.
Additional revenue channel for bank through onboarding of dealerships

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A leading North American bank modernizes its auto financing business

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