Client: Global medical technologies firm
Industry type: Medical technology
Products or services: Medical devices, orthopaedic implants, surgical equipment, emergency medical equipment
Areas of operations: Global presence
The medical-device market has experienced rapid growth during the past few years and is expected to expand even faster through 2023. To position itself for the opportunities ahead, a Fortune-500 medical-technologies company wanted to streamline its sales processes and respond more effectively to its customer opportunities.
In partnership with the medical-technologies leader, Wipro identified gaps in the company’s existing “opportunity to order” business processes and capabilities and designed the “to be” operating model. Wipro recommended connecting the processes of opportunity management, quote management and order entry to drive efficiencies and achieve better overall outcomes.
The entire “opportunity to order” process and system interactions were streamlined by synchronizing product and pricing data across Salesforce CRM, Oracle CPQ cloud and Oracle EBS (ERP). This helped improve the turnaround time for sales quotations and provided greater visibility and tracking. The rollout also included a repeatable opportunity-quote-forecasting template, which made it easy to deploy this system to 11 additional countries.