Driving rapid exploration and experimentation to improve the top line
In today’s rapidly changing market, sales and marketing teams want to continuously enhance their customer engagements and remain effective. They are looking for rapid exploration and experimentation capabilities that supercharge their agile marketing initiatives, thereby improving customer experience and the top line.
Wipro’s Marketing Sciences Lab (MSL) is a repeatable, fast, and business outcome–focused offering that helps businesses accelerate their ability to gain insights using data and AI, delivering short- and long-term business value in sales, marketing, and advertising domains. Built at the intersection of Wipro’s human-centric design and data science expertise, MSL propels clients to achieve quicker sales and marketing growth outcomes.
MSL helps businesses solve customer- and market-centric business problems using agile marketing methodologies and data science through a test-and-learn lab setup.
MSL business solutions enable benefits across a range of topics:
Retailers today face the unique challenge of engaging with incredibly diverse customers across a range of geographies and digital channels. Customer demands are changing rapidly, and consumers expect far more from retailers than ever before, including hyper-personalized service in near-real time.