Accelerating Value for Retailers with Marketing Sciences

Retailers today face a unique challenge of engaging with diverse, global customer base – most of which is unknown. At the same time, retailers need to address dynamic customer preferences while limiting the use of personal or sensitive data. To stand out in today’s competitive market, retailers need to provide high-quality experiences to both new and existing customers.

Marketing sciences, operating at the intersection of data science and experience, is the solution that retailers are looking for. By blending outside-in and inside-out customer intelligence, retailers can now improve their customer impact and improve their top line.

Join us at our upcoming webinar to learn how we use marketing sciences in a test-and-learn lab setup to deliver unprecedented customer experiences for retailers.

This webinar will cover:

The role of organic intelligence in marketing: How to use organic data & intelligence to better understand your customers and your constituents
Wipro’s Marketing Sciences Lab: How we blend design, customer experience, and data science to solve challenges impacting top-line growth for retailers
The rapid exploration and experimentation lab, powered by Microsoft Azure: An essential marketing sciences capability
How to deliver critical marketing and sales uses cases: Targeting, re-targeting & personalization, measuring ROI from marketing investments/campaigns
How to optimize marketing across customer touch points

Presented by:

Tanusree has over 15 years of experience designing and leading advanced analytics programs. She heads the Marketing Sciences Lab (MSL) proposition for Wipro.

Her previous roles include leadership of the EMEA office of an AI solutions company, managing key accounts, and leading delivery of AI/ML programs for multi-national companies. Tanusree contributes thought leadership articles in data science journals. Her areas of expertise include data science, translating business challenges into data science problems, defining AI strategies, and running innovation labs for clients in supply chain, operations, customer management, and marketing. Her domain experience spans travel and transportation, media and telecommunication, retail, and financial services. Tanusree holds a BE in mechanical engineering and a Masters of Business Administration.

Accelerating Value for Retailers with Marketing Sciences

Naveen leads business strategy for data and AI in retail and consumer goods at Microsoft. Prior to Microsoft, Naveen led a five-year digital transformation journey at Starbucks that spanned store operations (front line workers) and supply chain. He also worked with Deloitte Consulting, where he used data-driven insights to unlock new supply chain value for Fortune 500 clients. Naveen has an MBA from Chicago Booth and a master’s in engineering from Northwestern University.

This webinar is brought to you by Wipro in partnership with Microsoft.
For more details, contact us at ask.analytics@wipro.com.

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