Accelerating Value for Retailers with Marketing Sciences

Retailers today face the unique challenge of engaging with incredibly diverse customers across a range of geographies and digital channels. Customer demands are changing rapidly, and consumers expect far more from retailers than ever before, including hyper-personalized service in near-real time.

To stand out in today’s competitive market, retailers need to provide high-quality experiences that are dynamic enough to adapt to their customers’ needs at every touch point.

Marketing sciences can help. Marketing sciences is a methodical, holistic approach to marketing (combing both outside and inside intelligence) that helps increase short-term and long-term business value for marketing and sales functions.

Join us at our upcoming webinar to learn how we use marketing sciences with a test-and-learn lab setup to deliver unprecedented customer experiences and enable retailers to thrive in this competitive market.

Topics include:

The role of social intelligence in marketing: How to use market competition to better understand your customers and your constituents
Wipro Marketing Sciences Lab: How we blend design, customer experience, and data science to solve challenges impacting top-line growth for retailers
The rapid exploration and experimentation lab, powered by Microsoft Azure: An essential marketing sciences capability
How to deliver critical marketing and sales uses cases: Targeting, re-targeting & personalization, measuring ROI from marketing investments/campaigns
How to optimize marketing across customer touch points

Presented by:

Tanusree has over 15 years of experience designing and leading advanced analytics programs. She heads the Marketing Sciences Lab (MSL) proposition for Wipro.

Her previous roles include leadership of the EMEA office of an AI solutions company, managing key accounts, and leading delivery of AI/ML programs for multi-national companies. Tanusree contributes thought leadership articles in data science journals. Her areas of expertise include data science, translating business challenges into data science problems, defining AI strategies, and running innovation labs for clients in supply chain, operations, customer management, and marketing. Her domain experience spans travel and transportation, media and telecommunication, retail, and financial services. Tanusree holds a BE in mechanical engineering and a Masters of Business Administration.

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