Retailers today face a unique challenge of engaging with diverse, global customer base – most of which is unknown. At the same time, retailers need to address dynamic customer preferences while limiting the use of personal or sensitive data. To stand out in today’s competitive market, retailers need to provide high-quality experiences to both new and existing customers.

Marketing sciences, operating at the intersection of data science and experience, is the solution that retailers are looking for. By blending outside-in and inside-out customer intelligence, retailers can now improve their customer impact and improve their top line.

Join us at our upcoming webinar to learn how we use marketing sciences in a test-and-learn lab setup to deliver unprecedented customer experiences for retailers.

This webinar will cover:

• The role of organic intelligence in marketing: How to use organic data & intelligence to better understand your customers and your constituents
• Wipro’s Marketing Sciences Lab: How we blend design, customer experience, and data science to solve challenges impacting top-line growth for retailers
• The rapid exploration and experimentation lab, powered by Microsoft Azure: An essential marketing sciences capability
• How to deliver critical marketing and sales uses cases: Targeting, re-targeting & personalization, measuring ROI from marketing investments/campaigns
• How to optimize marketing across customer touch points