Wipro Logo
Services Industries Cloud Cybersecurity Digital EngineeringNXT HOLMES Geographies

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platforms
Consulting
Infrastructure Services

Client Themes

As a Service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platforms
Consulting
Infrastructure Services

Client Themes

As a Service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public Sector
Retail
Semiconductors
Travel & Transportation
Utilities
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public Sector
Retail
Semiconductors
Travel & Transportation
Utilities
Case Study
Latest Thinking
Solutions
Segments
Offerings
videos
Form
Case Study
Latest Thinking
Solutions
Segments
Offerings
videos
Form
Case study
Latest Thinking
Offerings
Solutions
Form
videos
Case study
Latest Thinking
Offerings
Solutions
Form
videos
Case Study
Latest Thinking
Our Partners
News
Events
Join our Team
Get in Touch
Digital
Digital
Case Study
Latest Thinking
Our Partners
News
Events
Join our Team
Get in Touch
Digital
Digital
Latest Thinking
Case Study
Offerings
Segments
Solutions
videos
Form
Latest Thinking
Case Study
Offerings
Segments
Solutions
videos
Form
HOLMES™ and Automation Ecosystem
Latest Thinking
Case study
Solutions
Awards, Recognitions & Media
What makes us Different
What?
Why?
How?
Form
videos
Business
IT
Automation Advisory
Representative Applied AI use cases of HOLMES with ecosystem
Business resilience with Wipro HOLMES™ solutions for pandemic assistance
State of Automation Report 2020
HOLMES™ and Automation Ecosystem
Latest Thinking
Case study
Solutions
Awards, Recognitions & Media
What makes us Different
What?
Why?
How?
Form
videos
Business
IT
Automation Advisory
Representative Applied AI use cases of HOLMES with ecosystem
Business resilience with Wipro HOLMES™ solutions for pandemic assistance
State of Automation Report 2020

Our Global Presence Global Site

Our Showcase Pages Continental Europe View office locations Benelux Nordic France DACH (English  |  Deutsch)
Our Showcase Pages India & Middle East View office locations India Middle East
Our Showcase Pages India View office locations India English
Our Showcase Pages Asia - Pacific View office locations Asean Korea China Australia Japan (English    Japanese) Taiwan
Our Showcase Pages Africa View office locations Africa
Our Showcase Pages United Kingdom & Ireland View office locations United Kingdom & Ireland
Our Showcase Pages Canada View office locations Canada
Our Showcase Pages United States View office locations United States
Our Showcase Pages Latin America View office locations Brazil (English    Portuguese) Latam > Mexico (English    Spanish)

Our Global Presence Global Site

geographies-map.png

Our Showcase Pages Locations

Asean- English
China- English
India- English
Middle East- English
Korea- English
Australia- English
Japan- English
Japan- Japanese
Benelux- English
DACH- English
DACH- Deutsch
France- English
German- English
Nordic Region- English
United Kingdom & Ireland- English
Brazil- English
Brazil- Portuguese
LATAM- English
Mexico- English
Mexico- Spanish
Africa- English
United States- English
Canada- English
< Retail /  Meaningful Customer Experience

Really big Stuff at Retail's big Show

fav-article share icon
Services
Industries
Cloud
Cybersecurity
Digital
EngineeringNXT
HOLMES
Geographies
Contact Us
About Wipro
Careers
Locations
Leadership
Investors
Innovation
News & Events
Blogs
Analyst Speak
Products & Platforms
Partner Ecosystem
Sustainability

Really Big Stuff at

Retail's Big Show

I just got back from Retail's BIG Show, the National Retail Federation's annual convention and expo, held this year at the Javits Convention Center in New York. Now I understand why the event's logo and lettering stresses the all-uppercase "BIG" word. With more than 30,000 attendees, 500 exhibitors and dozens of overlapping keynote sessions, breakout sessions and networking events, there's a lot to see, hear and discuss.

Speakers at this year's event ranged from retail CEOs like Blake Nordstrom and Terry Lundgren, to marketing strategists behind brands like HGTV Home, Life is Good, Hallmark and Warby Parker, to consultants and retail technology minds at companies like Facebook, Forbes and IBM.

Wednesday's closing keynote session featured Twitter and Square founder Jack Dorsey, who spoke about the power of the receipt as a communication channel. Dorsey illustrated the concept with Square Wallet, the process that, for example, lets customers walk into a coffee shop, be greeted by name, be serviced and pay for product -- without ever touching a wallet or mobile device. Dorsey was introduced by HSNi CEO (and National Retail Federation Foundation chairman) Mindy Grossman, who joined him onstage for an audience Q&A session.

The EXPO floor, open Monday and Tuesday of the conference, was heavily populated with vendors and technology providers of mobile apps, "customer-facing" shopping apps, supply chain solutions, geofencing systems, big data information processing systems, multichannel/omnichannel data integration systems, and innovations and new directions in digital display, payment systems, "customer personalization," virtual shopping and intelligence gathering.

Some of my favorite demos: Wipro, where I virtually shopped a wall of shelves in 4D; EBay's Connected Glass, where I put together a lovely outfit using a giant film-on-glass touch screen (click on the video, right, to see it in action); Google, where I "purchased" a Google t-shirt and granola bar using Google Wallet; and the Mintel-sponsored NRF Innovation Lab where a display of innovative new retail products included Sexcereal (formulated to increase your sexual performance, in both his and hers varieties) and Japanese gum that freshens your breath and then your skin (with the scent of roses).

I saw some great social media consumer advocates in action at Needle, and came away from Intel (a great showcase of their latest and greatest retail technologies) with a copy of "The History of Retail in 100 Objects," a super book with scannable interactive content I can access once I download the "Layar" app.

I also accepted an offsite invite to tour the new digital display technologies in the works at Infusion, a creative tech tank that creates "digital experiences and emerging technology solutions for retail, financial services, oil and gas, health and life sciences, entertainment, hospitality, education, and the public sector."

Infusion's "Experience Lounge" is located in its headquarters at Broadway and Houston, and it is here that I played with some of the yet-to-be-seen digital technologies that are going to be enhancing shopping experiences with digital walls, digital tables, and stunning UltraD video technology that doesn't require the use of any eyewear (except my Google Glass, which I used to film this video clip).

I made a robot dance with a tweet, virtually stuffed a Build-A-Bear bear, and came away with a little video in a little paper box -- all of which I look forward to sharing here in the coming days and weeks, as soon as I can unpack, edit and curate all the stuff I captured with my completely full digital camera and iPhone, and, of course, my Google Glass (preview here). Stay tuned!

© 2021 Wipro Limited
Privacy Statement Disclaimer RSS Feed
© 2021 Wipro Limited
scroll-top.png

Service Offerings

Data, Analytics & AI

Applications

Digital Operations and Platforms

Consulting

Infrastructure Services

Cybersecurity

Industries

Aerospace & Defense

Automotive

Banking

Capital Markets

Communications

Consumer Electronics

Consumer Packaged Goods

Education

Engineering, Construction & Operations

Healthcare

Insurance

Medical Devices

Natural Resources

New Age Markets

New Age & Media

Network & Edge Providers

Oil & Gas

Pharmaceutical & Life Sciences

Platforms & Software Products

Industrial & Process Manufacturing

Professional Services

Public Sector

Retail

Semiconductors

Travel & Transportation

Utilities

Digital

HOLMES

Innovation

Contact Us

About Wipro

Location

Leadership

Investors

News and Events

Blogs

Partner Ecosystem

Careers

Sustainability

X

Contact Wipro

Please fill the required details to access the content

loading.gif