Wipro Logo
Services Industries Cloud Cybersecurity Digital EngineeringNXT Holmes Geographies
Search Overlay Hamburger Icon

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
America
country usa
United States
country canada
Canada
country brazil
Brazil  | Portuguese
country maxico
Mexico |  Spanish
country latam
Latam
Europe |  German 
country benelux
Benelux
country nordic
Nordic
country Southern Europe
Southern Europe |  French
country dach
Germany & Austria |  German
country United Kingdom
United Kingdom & Ireland
country Switzerland
Switzerland |  German
Africa
Asia Pacific
country
Asean
country
Korea
country
China
country
Australia & New-Zealand
country
Japan  |  Japanese
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
America
country usa
United States
country canada
Canada
country brazil
Brazil  | Portuguese
country maxico
Mexico |  Spanish
country latam
Latam
Europe |  German 
country benelux
Benelux
country nordic
Nordic
country Southern Europe
Southern Europe |  French
country dach
Germany & Austria |  German
country United Kingdom
United Kingdom & Ireland
country Switzerland
Switzerland |  German
Africa
Asia Pacific
country
Asean
country
Korea
country
China
country
Australia & New-Zealand
country
Japan  |  Japanese
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
< Retail /  Meaningful Customer Experience

Really big Stuff at Retail's big Show

comments.png fav-article share icon
comments.png liked.png
Services
Industries
Cloud
Cybersecurity
Digital
EngineeringNXT
Holmes
Geographies
Contact Us
About Wipro
Careers
Locations
Leadership
Investors
Innovation
News and Events
Insights
Analyst Speak
Products & Platforms
Partner Ecosystem
Sustainability

Really Big Stuff at

Retail's Big Show

microsites_play_icon
X

microsites_play_icon
popup-image

I just got back from Retail's BIG Show, the National Retail Federation's annual convention and expo, held this year at the Javits Convention Center in New York. Now I understand why the event's logo and lettering stresses the all-uppercase "BIG" word. With more than 30,000 attendees, 500 exhibitors and dozens of overlapping keynote sessions, breakout sessions and networking events, there's a lot to see, hear and discuss.

Speakers at this year's event ranged from retail CEOs like Blake Nordstrom and Terry Lundgren, to marketing strategists behind brands like HGTV Home, Life is Good, Hallmark and Warby Parker, to consultants and retail technology minds at companies like Facebook, Forbes and IBM.

Wednesday's closing keynote session featured Twitter and Square founder Jack Dorsey, who spoke about the power of the receipt as a communication channel. Dorsey illustrated the concept with Square Wallet, the process that, for example, lets customers walk into a coffee shop, be greeted by name, be serviced and pay for product -- without ever touching a wallet or mobile device. Dorsey was introduced by HSNi CEO (and National Retail Federation Foundation chairman) Mindy Grossman, who joined him onstage for an audience Q&A session.

The EXPO floor, open Monday and Tuesday of the conference, was heavily populated with vendors and technology providers of mobile apps, "customer-facing" shopping apps, supply chain solutions, geofencing systems, big data information processing systems, multichannel/omnichannel data integration systems, and innovations and new directions in digital display, payment systems, "customer personalization," virtual shopping and intelligence gathering.

Some of my favorite demos: Wipro, where I virtually shopped a wall of shelves in 4D; EBay's Connected Glass, where I put together a lovely outfit using a giant film-on-glass touch screen (click on the video, right, to see it in action); Google, where I "purchased" a Google t-shirt and granola bar using Google Wallet; and the Mintel-sponsored NRF Innovation Lab where a display of innovative new retail products included Sexcereal (formulated to increase your sexual performance, in both his and hers varieties) and Japanese gum that freshens your breath and then your skin (with the scent of roses).

I saw some great social media consumer advocates in action at Needle, and came away from Intel (a great showcase of their latest and greatest retail technologies) with a copy of "The History of Retail in 100 Objects," a super book with scannable interactive content I can access once I download the "Layar" app.

I also accepted an offsite invite to tour the new digital display technologies in the works at Infusion, a creative tech tank that creates "digital experiences and emerging technology solutions for retail, financial services, oil and gas, health and life sciences, entertainment, hospitality, education, and the public sector."

Infusion's "Experience Lounge" is located in its headquarters at Broadway and Houston, and it is here that I played with some of the yet-to-be-seen digital technologies that are going to be enhancing shopping experiences with digital walls, digital tables, and stunning UltraD video technology that doesn't require the use of any eyewear (except my Google Glass, which I used to film this video clip).

I made a robot dance with a tweet, virtually stuffed a Build-A-Bear bear, and came away with a little video in a little paper box -- all of which I look forward to sharing here in the coming days and weeks, as soon as I can unpack, edit and curate all the stuff I captured with my completely full digital camera and iPhone, and, of course, my Google Glass (preview here). Stay tuned!

© 2022 Wipro Limited
Privacy Statement Disclaimer RSS Feed
© 2022 Wipro Limited

Service Offerings

Data, Analytics & AI

Applications

Digital Operations and Platform

Consulting

Infrastructure Services

Industries

Aerospace & Defense

Automotive

Banking

Capital Markets

Communications

Consumer Electronics

Consumer Packaged Goods

Education

Engineering, Construction & Operations

Healthcare

Insurance

Medical Devices

Natural Resources

New Age Markets

New Age & Media

Network & Edge Providers

Oil & Gas

Pharmaceutical & Life Sciences

Platforms & Software Products

Industrial & Process Manufacturing

Professional Services

Public Sector

Retail

Semiconductors

Travel & Transportation

Utilities

Cloud

Cybersecurity

Digital

EngineeringNXT

Holmes

Contact Us

About Wipro

Careers

Location

Leadership

Investors

Innovation

News and Events

Insights

Analyst Speak

Products & Platforms

Partner Ecosystem

Sustainability

X

Share Icon
popup-image

Contact Wipro

Please fill the required details to access the content

loading.gif