The Need for Cloud Across Retail and CPG has Never Been Greater

Digital technologies and evolving customer behaviors have driven tremendous change among retailers and consumer brands during the past decade, but the pace of disruption has increased since 2020. The retail and CPG sectors now face an urgent need to rapidly reinvent their businesses and make a big shift to become “digital-first” industries. Cloud investments enable this transformation, allowing retailers and consumer brands to address challenges while increasing their revenue and accelerating their growth. But where should they start?

Research from Wipro FullStride Cloud Services showed that cloud leaders in the retail and consumer-brand industries are thriving and expanding through their cloud adoption. Whereas cloud beginners in the retail and CPG sectors are struggling to achieve a return on investment, leaders are achieving an average ROI of about 100%. 

Best Practices from Cloud Leaders

This report outlines the best practices of retail and consumer-brand cloud leaders, and three key characteristics they share that others can follow to improve their cloud ROI: 

1. Create a Future-Ready Business Strategy and Drive Revenue
2. Improve Customer and Employee Experiences
3. Create Intelligent and Interconnected Operations